03.03.22
BondiBoost, a rising innovator in haircare, named Brian Orr as global president.
“Brian is the ideal leader to globalize BondiBoost,” said Irene Panebianco, general manager of BondiBoost Australia. “BondiBoost is ready to offer our exceptional haircare products world-wide, but we want to do so in a strategic, effective manner that not only maintains, but elevates our brand integrity. I have no doubt Brian will position BondiBoost for success.”
Orr will guide the organization as it continues to provide Australian-made haircare products that are free from parabens, silicones and sulphates. As global president, Orr will be responsible for the globalization of the BondiBoost brand, which includes customer and channel expansion, building operational scale, continued digital marketing excellence and personnel development.
“I am excited to join the BondiBoost team,” said Orr. “BondiBoost is a pioneer in the beauty industry with a dedicated team of experts behind every product, a targeted purpose to support hair wellness with the superior ingredients, and an incredibly loyal fanbase.”
Orr comes to BondiBoost with more than 16 years of experience in the beauty industry. He began his career with Sally Beauty Holdings, where he held various positions within the finance and operations groups. Before moving on from Sally Beauty Holdings, Orr led the finance divisions for both Beauty Systems Group and Sally North America. Most recently, Orr was the group vice president of Full Service for Cosmo Prof, leading its network of distributor sales consultants across the United States and Canada. Orr’s diversified background includes strategy development, organizational design, IT system integrations and cross-functional growth initiatives.