03.04.22
There's a place for psychedelics in the wellness space. Two years ago, Oregon passed Measure 109 allowing adults 21 an over to use psilocybin mushrooms under supervision in licensed therapy sessions. There’s certainly a growing demand for them. According to YPulse, 68% of young people have heard about microdosing. Moreover, 52% say they’re interested in trying LSD or psychedelic mushrooms if it improves their overall well-being or mental health.
Money is already pouring into the space. Jennifer Pereira’s The Bloom Fund is an angel investing and wealth creation community that invests in women-led and founded healing or energy technology startups, including psychedelics. In fact, Pereira insists there’s room in the skin care/wellness market for fungi face creams laced with psilocybin to heal consumers from the inside and out. Of course, the US Food and Drug Administration and Federal Trade Commission may have other opinions.
With interest in psychedelics high among Millennials and Gen Z consumers, analysts say it won’t be long before companies enter the space. Some are already there. SuperMush markets turkey tail- and cordyceps-based tinctures that promise to boost the immune system or impart energy.
SuperMush Co-Founder Alli Schaper says the goal is to reframe microdosing supplements as wellness supplements.
“Fungi have the power to change the world, they have definitely changed everything about mine,” she told Happi in a recent interview. “Mushrooms are truly misunderstood magic, and their innate wisdom can be distilled into countless life lessons to teach us how to be better to ourselves, each other, and the world around us. Functional (non-psychedelic) mushrooms specifically have been transformational for my personal health with gut problems I’ve dealt with since I was a child, and the daily use of mushroom powders and supplements has had a profound impact on my overall vitality. I’m also extremely passionate about bringing psychedelics to the mainstream wellness conversation.”
Money is already pouring into the space. Jennifer Pereira’s The Bloom Fund is an angel investing and wealth creation community that invests in women-led and founded healing or energy technology startups, including psychedelics. In fact, Pereira insists there’s room in the skin care/wellness market for fungi face creams laced with psilocybin to heal consumers from the inside and out. Of course, the US Food and Drug Administration and Federal Trade Commission may have other opinions.
With interest in psychedelics high among Millennials and Gen Z consumers, analysts say it won’t be long before companies enter the space. Some are already there. SuperMush markets turkey tail- and cordyceps-based tinctures that promise to boost the immune system or impart energy.
SuperMush Co-Founder Alli Schaper says the goal is to reframe microdosing supplements as wellness supplements.
“Fungi have the power to change the world, they have definitely changed everything about mine,” she told Happi in a recent interview. “Mushrooms are truly misunderstood magic, and their innate wisdom can be distilled into countless life lessons to teach us how to be better to ourselves, each other, and the world around us. Functional (non-psychedelic) mushrooms specifically have been transformational for my personal health with gut problems I’ve dealt with since I was a child, and the daily use of mushroom powders and supplements has had a profound impact on my overall vitality. I’m also extremely passionate about bringing psychedelics to the mainstream wellness conversation.”