03.17.22
SK-II just released its newest campaign, Pitera & me, made by Gen-Z, for Gen-Z. This is a first-ever film series by the P&G prestige skin care brand.
The video below was self-directed by the beauty brand's newest celebrity ambassadors—Mina (of the popular K-Pop girl group Twice), Ayaka Miyoshi (from Netflix’s Series Alice in Borderland), Zhang Zi Feng (award-winning actress, named one of Forbes China Celebrity 100) and Leah Dou (Chinese singer-songwriter) as they go on a self-care break with Pitera Essence.
The link to the full video is here.
The video below was self-directed by the beauty brand's newest celebrity ambassadors—Mina (of the popular K-Pop girl group Twice), Ayaka Miyoshi (from Netflix’s Series Alice in Borderland), Zhang Zi Feng (award-winning actress, named one of Forbes China Celebrity 100) and Leah Dou (Chinese singer-songwriter) as they go on a self-care break with Pitera Essence.
Miracle Water for Skin Care
SK-II’s signature and most awarded bestseller. With its unchanged formula, the skin care contains over 90% Pitera—SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, Facial Treatment Essence is loved by millions of women around the world for its transformative power to clear skin, said the company.The link to the full video is here.
