03.21.22
Perfect Corp., the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, debuted its new NFT solution at the 2022 South by Southwest Conference and Festival (SXSW) in Austin, TX. According to the company, the reveal is seen as a major innovation in the beauty and fashion NFT space.
As the first-ever end-to-end NFT solution enabled with AR virtual try-on capabilities, it provides brands with a time-efficient product digitization and NFT creation process, and enables consumers to virtually try-on their NFTs, said Perfect Corp. in a media statement.
The South by Southwest Conference and Festival (SXSW) celebrates the convergence of the tech, film and music industries, as well as the newest trends driving innovation within these spaces. During the event, Perfect Corp. participated in two sessions, which highlighted the many ways AI and AR technology are driving personalization and customer engagement in the NFT and retail space.
During those sessions, Perfect Corp. was joined by its’ brand partners, Shiseido Group and E.L.F. Cosmetics, to discuss the role played by AI and AR in the digital transformation of the beauty industry. To watch a replay of both sessions, look here.
In addition to the new NFT solution, Perfect Corp. has released its own collection of AR-enhanced virtual try-on NFTs. These include several complete makeup looks, as well as a range of accessories.
To view the full replay of Perfect Corp.’s SXSW session, “Transforming Social Commerce: AR Beauty Tech & NFTs with Perfect Corp. and E.L.F. Cosmetics”, click here.
As the first-ever end-to-end NFT solution enabled with AR virtual try-on capabilities, it provides brands with a time-efficient product digitization and NFT creation process, and enables consumers to virtually try-on their NFTs, said Perfect Corp. in a media statement.
The South by Southwest Conference and Festival (SXSW) celebrates the convergence of the tech, film and music industries, as well as the newest trends driving innovation within these spaces. During the event, Perfect Corp. participated in two sessions, which highlighted the many ways AI and AR technology are driving personalization and customer engagement in the NFT and retail space.
During those sessions, Perfect Corp. was joined by its’ brand partners, Shiseido Group and E.L.F. Cosmetics, to discuss the role played by AI and AR in the digital transformation of the beauty industry. To watch a replay of both sessions, look here.
AR Virtual Try-on In the NFT Space
“We were thrilled to present our new NFT solution at the 2022 South by Southwest Conference, the pinnacle for the best technology, innovation, and emerging trends,” said Perfect Corp. CEO and Founder Alice Chang. “With this newly launched solution, we wish to empower brands to channel their creativity into creating next-level digital products for their customers. Moreover, as we embrace the Metaverse, it is increasingly important to have access to tools that help us express our personalities online, customizing our avatars to reflect our style and individuality in an authentic way.”In addition to the new NFT solution, Perfect Corp. has released its own collection of AR-enhanced virtual try-on NFTs. These include several complete makeup looks, as well as a range of accessories.
Videos to Watch
To view the full replay of Perfect Corp.’s SXSW session, “AI + AR Beauty Tech: Personalization and Consumer Engagement with Perfect Corp. and Shiseido”, look here.To view the full replay of Perfect Corp.’s SXSW session, “Transforming Social Commerce: AR Beauty Tech & NFTs with Perfect Corp. and E.L.F. Cosmetics”, click here.