04.05.22
Edgewell Personal Care has rolled out new Schick Xtreme Men's and Schick Intuition Women's bamboo hybrid razors. Both are designed to be more sustainable than traditional razors by using materials for both product and packaging that contain recycled, recyclable or renewable materials.
The new hybrid bamboo razors with handles made from certified sustainably sourced bamboo, 100% recyclable packaging and flexible blades made with 75% recycled steel. Both are now available for purchase in stores and online, according to Edgewell.
Edgewell says the launch marks a significant progression in its Sustainable Care 2030 strategy, which aims to reduce virgin petroleum-based plastic materials by 50% in its disposable razor handle offerings by 2030.
With the launch of the Schick Xtreme and Schick Intuition Bamboo Hybrid Razors, Edgewell aims to address an unmet need amongst the brand's environmentally conscious consumers.
"We are excited to launch these hybrid razors made with renewable bamboo, which will give our consumers more options for sustainable products at shelf," said Amy Knight, vice president, global sustainability, at Edgewell. "These new razors are a great example of how we are innovating and expanding our product offerings in the market, embedding sustainability into our product and packaging design and bringing even more joy to consumers. Our Sustainable Care 2030 strategy outlines aggressive goals not only in our usage of sustainable materials, but also around ingredients, social impact and more, and I'm proud that our brands continue to innovate and move this strategy forward."
Schick unveiled the Xtreme 3 Eco Glide, a mass market disposable razor made with 100% PCR plastic in March 2021.
The new hybrid bamboo razors with handles made from certified sustainably sourced bamboo, 100% recyclable packaging and flexible blades made with 75% recycled steel. Both are now available for purchase in stores and online, according to Edgewell.
Edgewell says the launch marks a significant progression in its Sustainable Care 2030 strategy, which aims to reduce virgin petroleum-based plastic materials by 50% in its disposable razor handle offerings by 2030.
With the launch of the Schick Xtreme and Schick Intuition Bamboo Hybrid Razors, Edgewell aims to address an unmet need amongst the brand's environmentally conscious consumers.
"We are excited to launch these hybrid razors made with renewable bamboo, which will give our consumers more options for sustainable products at shelf," said Amy Knight, vice president, global sustainability, at Edgewell. "These new razors are a great example of how we are innovating and expanding our product offerings in the market, embedding sustainability into our product and packaging design and bringing even more joy to consumers. Our Sustainable Care 2030 strategy outlines aggressive goals not only in our usage of sustainable materials, but also around ingredients, social impact and more, and I'm proud that our brands continue to innovate and move this strategy forward."
Schick unveiled the Xtreme 3 Eco Glide, a mass market disposable razor made with 100% PCR plastic in March 2021.