04.07.22
Bespoke Beauty Brands, LLC’s KimChi Chic Beauty brand is officially landing in over 139 of CVS Pharmacy’s BeautyIRL stores.
CVS is the first retailer to carry the vegan and cruelty-free brand in the US.
The collection features ($9-$28) includes lip glosses; pressed pigment duos; buildable full coverage and water-resistant concealer; cream eyeshadows; blushes and bronzers; liquid lipsticks; lip liners; pencils and powders; corrector palettes; lip mask and scrub; glitter highlighters; liquid liners; glitter cream eyeshadows; and setting powders, among others.
Kim Chi is best known as a finalist on Season 8 of RuPaul’s Drag Race.
“I am so excited to bring KimChi Chic to CVS,” said KimChi. “CVS customers will be able to experience the shimmering and blinding shades, luscious lip colors, and products in-store and transform themselves into magical goddesses. Whether you want a neutral look or over-the-top glam, I have products that will make you look and feel your best. This gives us the platform to reach more inner divas every day.”
KimChi Chic is part of Bespoke Beauty Brands, LLC launched by entrepreneur Toni Ko, who made Forbes’ “Richest Self-Made Women” issue in 2016. After starting affordable beauty brand NYX Cosmetics in 1999, she sold it to L'Oréal in 2014.