04.08.22
With bikini season around the corner, consumers are turning to red light therapy to lose those extra pounds and body lotion packed with collagen to look their fittest and most youthful this summer. Of equal concern, is keeping their eyelash extensions clean for safe and beautiful application.
Red Light Therapy
According to New York City-based trend analyzer Spate, there are an average of 134,200 searches every month in the US for red light therapy, which has grown 35.2% in searches since last year. Market leaders are Celluma and ReVive.
Red light therapy is a treatment that uses low wavelength red light to improve skin's appearance and address various skin concerns such as wrinkles, scars, redness and acne. Additionally, consumers search for benefits such as weight-loss, cellulite, psoriasis and rosacea. Related searches include terms such as: mask, lotion, handheld, oil, and serum as consumers search for devices and handheld solutions.
The growth of such treatments show that consumers are increasingly interested in finding new and alternative ways to treat skin concerns. Spate advises brands to consider innovating on these treatments with at-home devices and complementary topical products that can be used in conjunction. Another opportunity includes innovating in products and ingredients that work in a similar fashion to red light therapy, which is thought to work by increasing cellular energy to help skin cells work more efficiently on the renewal and repair process.
Collagen Body Lotion
Skincare interest is spilling over into the body category with the rise of trends like collagen body lotion.
According to Spate, there are 2,400 searches on average every month in the US for collagen body lotion, which has grown 68.0% in searches since last year. There are four market leaders: St. Ives, Spascriptions, Cerave and Olay.
The skinification of body care products continues as there presents growth for products such as collagen body lotion and retinol body lotion (+31.6% YoY). Related searches include terms such as: firming, renewing, and lifting as well as related ingredients such as hemp oil, elastin, and Vitamin E. Collagen itself is a popular ingredient, receiving 1.9 million average monthly searches. Consumers are also searching for collagen as a supplement and in skincare products.
The current shift in consumer behavior signals an opportunity to bring skincare innovations and ingredients down to body care. Spate advises brands to consider incorporating other popular facial skincare ingredients such as ceramides, hyaluronic acid, Vitamin C and niacinamide to body lotions, serums and oils. With the current brand leaders all positioned within the mass price point, there presents an opportunity for prestige and luxury brands to gain market share at higher price points.
Lash Cleansers
Eyelash extension cleansers are also growing in popularity. Lash cleansers help extend the life of the lashes by gently removing makeup, dirt and oil from extensions.
According to Spate, there are 5,300 searches on average every month in the US for lash cleanser, which has grown +37.2% in searches since last year. Prolong Lash is the sole market leader.
As eyelash extensions continue to grow (+25.5% YoY), consumers are searching for a product that can help clean lashes in a safe and effective way. Related searches include terms like: extension, foam, oil free, clean and safe. The search for foam and oil-free alongside lash cleansers reveals that consumers are looking for a dedicated lash product that is gentle, effective and suitable for lash extensions.
Spate advises brands to consider developing additional products that can further support consumers’ lash extension needs such as specialty mascaras and serums that nourish lashes and help maintain the adhesive bond with the extensions. Various cleansing formats such as wipes and pre-moistened spoolies can also be opportunities for innovation.