04.08.22
Millennial Brands specializes in launching and developing the next generation of direct-to-consumer and digital brands in the Middle East. The company manages 12 brands across consumer and personal care categories, including body care, men grooming, hair care, baby care and fragrances. Millennial serves thousands of consumers and generates a multi-million dollar turnover; it is managed by a team of 100 employees, with expertise in the strategic management and operations of a diversified portfolio of brands.
Millennial Brands aims to generate hyper-growth across online and social channels as well as improve market share, by deploying a portfolio construction strategy, targeting partnerships with direct-to-consumer brands as well as the launch of homegrown brands which cater to the on-demand needs of the millennial consumer in the Middle East.
Private equity company, Global Emerging Markets Group (GEM) believes in Millenial's mission. GEM agreed to invest $35 million in Millennial.
"We are truly delighted with the transaction with GEM, an institutional investor with significant experience and track record in investing in emerging markets. The group and its partners bring substantial expertise in creating value in terms of investing and working with emerging ventures across lifecycles, up to IPO stage," said Andreea Danila, on behalf of Millennial Brands.
The company established a proven venture creation expertise in terms of launching emerging brands internationally having previously developed and scaled a brown field project, under a licensing model with Brazil's O Boticário, which was successfully introduced in UAE and Saudi Arabia.
Millennial Brands aims to generate hyper-growth across online and social channels as well as improve market share, by deploying a portfolio construction strategy, targeting partnerships with direct-to-consumer brands as well as the launch of homegrown brands which cater to the on-demand needs of the millennial consumer in the Middle East.
Private equity company, Global Emerging Markets Group (GEM) believes in Millenial's mission. GEM agreed to invest $35 million in Millennial.
"We are truly delighted with the transaction with GEM, an institutional investor with significant experience and track record in investing in emerging markets. The group and its partners bring substantial expertise in creating value in terms of investing and working with emerging ventures across lifecycles, up to IPO stage," said Andreea Danila, on behalf of Millennial Brands.
The company established a proven venture creation expertise in terms of launching emerging brands internationally having previously developed and scaled a brown field project, under a licensing model with Brazil's O Boticário, which was successfully introduced in UAE and Saudi Arabia.