04.14.22
Mielle Organics has expanded into Ulta Beauty. The company’s multicultural haircare products are now available to shop at all Ulta stores nationwide and online.
Ulta Beauty will offer eight Mielle Organics bestsellers from the brand’s Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99-$14.99.
Ulta Beauty will offer eight Mielle Organics bestsellers from the brand’s Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99-$14.99.
The Mielle Organics Essentials Collection is suitable for all hair types and provides the ultimate all-in-one solution for daily maintenance. Infused with effective ingredients including babassu oil, buriti fruit oil, honey and ginger, the line helps reduce scalp irritation – including dandruff and inflammation, while delivering soft, hydrated, and frizz-free curls to stimulate and encourage restored hair growth. This line at Ulta Beauty will include the Babassu Oil & Mint Deep Conditioner, Avocado Moisturizing Hair Milk, White Peony Leave-In Conditioner and the Mint Almond Oil.
Designed especially for kinky and coily hair types, the Pomegranate & Honey Collection helps to hydrate and moisturize tighter curl patterns. The entire collection is made with honey, which helps regulate and retain moisture and pomegranate, which is rich in antioxidants, helping to strengthen hair follicles, eliminate frizz and nourish and hydrate hair strands. The collection’s Moisturizing and Detangling Shampoo, Moisturizing and Detangling Conditioner, Leave-In Conditioner and Coil Sculpting Custard will also be available in Ulta Beauty stores and online.
“We’re delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment,” said Jessica Phillips, vice president of merchandising at Ulta Beauty. “The brand has established a loyal fanbase over the years and we’re excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world.”
Textured Hair Expert
As one of the fastest growing Black-owned and women-led global beauty brands, Mielle Organics is innovating the haircare space with its collection of products for all hair types. The company is guided by the belief that healthier ingredients encourage healthier hair and offers efficacious formulas to achieve optimal results. With nearly a decade of experience as a registered nurse, founder and CEO Monique Rodriguez started the brand in 2014 with the goal to deliver effective haircare solutions while inspiring women in business and entrepreneurship to pursue their passions. The expansion into Ulta Beauty helps further that mission.
“We are so excited to offer Mielle Organics to Ulta Beauty’s guests across the country,” said Rodriguez. “This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair.”
