04.21.22
Olay North America and Pantene North America, in collaboration with Walmart, have launched new boosters for skin and hair to meet consumers’ evolving personal care needs.
With the new Booster collection, Olay and Pantene are empowering consumers to personalize their own routine with products that fit their dynamic day-to-day issues.
Through rigorous consumer testing and insights, Olay and Pantene R&D teams discovered that consumers desire unique beauty solutions based on individual needs. Consumers are looking for personalized beauty. This finding inspired the co-creation of “Boosters,” the new product innovation from Olay and Pantene that solves consumer's desire for personalized beauty needs.
Featuring simple formulas with highly sought-after ingredients, the Olay and Pantene Boosters are crafted with no parabens, no mineral oil and no fragrance. Some of the most notable transformations start with small, simple steps like adding an ingredient-focused serum to daily beauty routine.
To create the innovations, Olay and Pantene leveraged insights which showed that a top trial barrier for consumers was the belief that stores don’t have products specific to their hair or skin. Seeking to deliver on the consumers’ demand for personalization and value, Boosters represent what the brands call a “game-changing” launch set to raise the bar for beauty customization offerings at mass retail.
To further simplify the shopping experience, in collaboration with Walmart, Olay and Pantene developed an online quiz to help consumers find the Boosters best suited for their individual hair and skin goals. Consumers can visit haircode.com/personalizeyourbeauty and take a three-minute assessment that factors in their hair and skin concerns, types, preferred routines and relevant personality traits to suggest personalized product recommendations. Additionally, the site will provide information on key ingredients, benefits and easy access to shop on Walmart.com.
The Booster Collections
The Olay Booster Collection includes the Olay AHA Brightening Booster, Salicylic Acid Exfoliating Booster, Coconut Oil Nourishing Booster, Jojoba Moisturizing Booster and Vitamin E Oil Nourishing Hydration Booster ($12.99). The collection is formulated to amplify consumers’ skin care routines with specific needs in mind.
The Pantene Booster Collection includes the Pantene Pro-V Hydrate Booster, Pro-V Anti-Frizz Booster, Pro-V Strengthen Booster and the Pro-V Color Enhance Booster ($3.97). The collection delivers customized control over hair by easily mixing with any Pantene conditioner, with noticeable results after a single wash.
“As an iconic brand within the beauty industry, it is our responsibility to continue to innovate and offer new beauty solutions to meet the changing needs of our consumers,” said Stephanie Headley, senior vice president of Olay. “We are excited to bring this consumer-inspired product to market at Walmart. It allows consumer customization and personalization at a level never before achieved for the brand."
Olay and Pantene Boosters are available in-store at Walmart and online at walmart.com.
Take the Personalize Your Beauty Quiz here.