04.28.22
Starting in late 2018, Sensient Cosmetic Technologies saw the beginnings of a shift in consumer trends in the personal care market, specifically in the color cosmetic and skin care sub-segments.
The level of brand innovation for new skin care products outpaced the level of innovation in the color cosmetic market. In many regions, the line between color cosmetics and skin care started to blur. Focus on hair care grew and with it, consumer’s desire for beauty products considered natural, safe and effective. Brands and third-party manufacturers were looking for innovative textures that they could incorporate into new launches.
“The beautiful thing about the personal care market is there’s no end…there is an infinite evolution of colors, textures, and ingredient ideas,” said Mike Geraghty, president of Sensient Colors. “That plays to what we want to be—constantly evaluating market and consumer trends and developing products to address these trends. If you look at the amount of sensory opportunities that exists within this market, it’s tremendous.”
Over the past three years, Sensient has enhanced its centers of excellence and has created an A La Carte program that gives them the ability to develop tailor-made solutions for brands and third-party manufacturers. Sensient strives to work with customers throughout their development cycle, gaining trust and building partnerships.
“The key drivers of our new branding strategy is to covey the idea of expertise, convey the idea of bringing the right solution to customer needs and continually strive to be a trusted partner in the beauty industry,” said Marianne Peltier, general manager of Sensient Beauty APAC.
Sensient Beauty’s goal is to provide products and expertise in multi-sensorial beauty and personal care applications and to be partners with our customers, driven by the Art of Innovation.
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