04.29.22
Sunday II Sunday, the athleisure hair care brand under parent company Infinite Looks, has launched its Signature Scalp Balancing Shampoo and Signature Replenishing Conditioner, available online and in-store at Ulta Beauty.
"We launched Sunday II Sunday to provide women with hair solutions to issues that prevented them from being active, like sweat buildup and environmental damage," said Keenan Beasley, CEO and founder, Sunday II Sunday. "Any typical exercise regimen is made up of active workout days and recovery days. While the Moisture Balance Kit is our answer to supporting her throughout active workout days, the shampoo and conditioner can now become part of her recovery day routine to ensure her hair gets the same level of care and attention that she extends to her overall wellness routine."
Sunday II Sunday first launched in May of 2020 with its signature Moisture Balance Kit, designed to provide care for textured hair in between less frequent washes to remove damaging sweat buildup following workouts or strenuous activity. The new products complement the Moisture Balance Kit with solutions that allow for a scalp rebalancing and renewal at the end of the wash cycle. The products were developed to strengthen the scalp barrier and address the effects of sweat on the scalp, leading to healthier and more manageable hair.
The Signature Scalp Balancing Shampoo and Signature Replenishing Conditioner are pH-balanced and formulated with Sunday II Sunday's proprietary Active Recovery Complex, which eliminates buildup, itch, and inflammation caused by sweat. Ingredients within the Active Recovery Complex include probiotics to reduce inflammation and support barrier formation, papaya extract to loosen dead skin buildup for removal and green keratin to improve hair strength and elasticity.
Consistent use of the products is designed to restore scalp health, fight inflammation and reverse existing signs of damage, according to the company. Available initially at ulta.com and in 300 Ulta Beauty stores, the new products will also be available on Sunday II Sunday's website and additional retailers later this year.
Sunday II Sunday's shampoo and conditioner are the first products to launch under the brand's sulfate-free, pH-balanced, silicone-free, vegan, and cruelty-free wash day line designed for women who sweat. The full Wash Day System will include additional products designed to provide a full reset for the hair and scalp on wash days, launching later this year.
