05.03.22
Haircare brand Living Proof has signed a long-term strategic partnership accord with P2 Science, a green chemistry ingredient company.
Living Proof says its plans to introduce new products in early 2023 based on formulation technology engineered through the partnership.
Both companies come from rich academic backgrounds. Living Proof's origin story begins in 2005, when a combination of biotech scientists from MIT (Massachusetts Institute of Technology) and hair stylists came together to create inventive technologies designed to solve real-world hair problems. P2 Science started in 2009 at the Center for Green Chemistry and Green Engineering at Yale University, with the vision to make green chemistry synonymous with performance by designing, developing, and bringing sustainable chemistry to leading value creators and innovators in their markets.
"When we met with Living Proof who was seeking this sort of next level performance and with a holistic approach to ingredient incorporation, there was an obvious synergy there to make high purity, beautiful materials with innovative and elegant chemistry," said Dr. Patrick Foley, P2 Science's founder and chief innovation officer.
Similarly, Living Proof's mission is “Science in Action.” The company recenly signed actress Lily Collins as the new face of the brand.
"Living Proof is proud to partner with P2 Science," sids Ron McLaughlin, senior VP of R&D at Living Proof. "We will be collaborating with P2 Science to further leverage their technologies and outside-in approach to cosmetic chemistry in the coming months. We expect that the partnership will enable us to continue to lead the haircare industry with science-backed solutions that deliver proven performance."
"We're thrilled to be partnering with Living Proof," noted Neil Burns, CEO of P2 Science. "Both companies value honoring the beauty of natural chemistry. We're looking forward to utilizing Living Proof's deep and unique knowledge of the high-performance haircare space to further grow our footprint."
Living Proof says its plans to introduce new products in early 2023 based on formulation technology engineered through the partnership.
Both companies come from rich academic backgrounds. Living Proof's origin story begins in 2005, when a combination of biotech scientists from MIT (Massachusetts Institute of Technology) and hair stylists came together to create inventive technologies designed to solve real-world hair problems. P2 Science started in 2009 at the Center for Green Chemistry and Green Engineering at Yale University, with the vision to make green chemistry synonymous with performance by designing, developing, and bringing sustainable chemistry to leading value creators and innovators in their markets.
"When we met with Living Proof who was seeking this sort of next level performance and with a holistic approach to ingredient incorporation, there was an obvious synergy there to make high purity, beautiful materials with innovative and elegant chemistry," said Dr. Patrick Foley, P2 Science's founder and chief innovation officer.
Similarly, Living Proof's mission is “Science in Action.” The company recenly signed actress Lily Collins as the new face of the brand.
"Living Proof is proud to partner with P2 Science," sids Ron McLaughlin, senior VP of R&D at Living Proof. "We will be collaborating with P2 Science to further leverage their technologies and outside-in approach to cosmetic chemistry in the coming months. We expect that the partnership will enable us to continue to lead the haircare industry with science-backed solutions that deliver proven performance."
"We're thrilled to be partnering with Living Proof," noted Neil Burns, CEO of P2 Science. "Both companies value honoring the beauty of natural chemistry. We're looking forward to utilizing Living Proof's deep and unique knowledge of the high-performance haircare space to further grow our footprint."