05.12.22
Hair care brand Matrix is introducing its new and improved take on its classic Vavoom! Freezing Sprays. The new hairstyling products are available in a variety of formulations. The brand recently rolled out the new Instacure collection, as reported in Happi.
- Vavoom! Freezing Spray is available in two innovative formats to address the leading concerns that stylists hear from women, lack of volume and tendency to frizz.
- Vavoom! Freezing Spray Extra Hold provides an extra-firm hold formula with fast-drying technology and ultra-high hold, locking hair into place for up to 24 hours.
- Vavoom! Freezing Spray Extra Full provides a volumizing formula for the ultimate lift and hold. The fast-drying, clean feeling spray combines up to 24-hour hold with workability to lock in full volume with shape, support and a "satin-shine" finish.
Hairspray for Hold
Vavoom! was first introduced in 1988 and quickly became a cult favorite among stylists for their highest hold formulas that freeze sleek and voluminous looks, keeping hair in place around the clock, according to the Happi Top 30 company.
Vavoom! Freezing Sprays are now available at Salon Centric beginning this month. For more on professional hair care, look out for the June 2022 edition of Happi.