05.19.22
Rare Beauty Brands has relaunched Dr. Dana’s Nail Renewal System, developed by famed dermatologist and nail expert Dr. Dana Stern, company officials announced today.
Dr. Dana’s easy-to-use Nail Renewal System utilizes plant-based science to combat brittle, ridged, weak and overprocessed nails leaving consumers with healthy, lustrous, glowing nails with the first application. Celebrities from all over the world have traveled to Dr. Dana’s NYC practice; she’s the only board-certified dermatologist who devotes her entire practice to the diagnosis, treatment and surgery of the nail.
“Skincare products have progressed in-line with scientific advancements, so why haven’t nail care products?” asked Dr. Dana. “It is time for a nail care brand that does more than merely mask the issues — that revolutionizes the way people care for their nails. Through the Nail Renewal System process, we are removing damaged superficial nail cells just like you do when you exfoliate the skin, and we’re hydrating and treating.”
The Nail Renewal System’s innovative formulas utilize plant-based science. The deep hydrating formula contains pistacia lentiscus (mastic) gum, a natural nail strengthener derived from the sap of a unique evergreen tree in the Mediterranean. It's the first nail treatment with glycolic acid for essential exfoliation, and is free of formaldehyde, parabens, artificial fragrance, dyes and other toxic ingredients that are commonly in nail products.
RBB announced the acquisition of Dr. Dana in late 2021, joining the company’s flagship Patchology and the newly re-launched Plant Apothecary.
The Nail Renewal System, which retails for $30, is available now on drdananails.com and will soon be available on Amazon.com.
The Nail Renewal System, which retails for $30, is available now on drdananails.com and will soon be available on Amazon.com.