05.23.22
Starting today, customers can shop collagen brand, Vital Proteins’ Vital Proteins & Jennifer Aniston bars.
The protein and collagen bars— designed and developed in collaboration with Aniston, the brand’s chief creative 0fficer--can be enjoyed morning, between meals, or on the go. The bars are available in three flavors: peanut butter fudge, cold brew coffee, and dark chocolate coconut under 200 calories each and include 14 grams of protein (6 grams of grass-fed, pasture-raised bovine collagen peptides), contain less than 1 gram of sugar, and are gluten- and soy-free.
As CCO, Aniston was heavily involved in product innovation and evolution. She is passionate about the bar's ingredients as they were inspired by ingredients she adds to her own shakes.
Featured in the brand’s new campaign launch, “Every Moment is Vital,” which launched earlier this month, the bars are now available online and will hit store shelves this summer, and will retail in counts of 12 and four per box, and single bars priced at $2.99.