05.26.22
Thayers Natural Remedies is marking its 175th birthday in a big way.
The trusted skincare brand with a long-standing commitment to creating effective, cruelty-free and efficacious products has released a campaign featuring real testimonials from some of the brand’s biggest devotees, showcasing the love that Thayers has cultivated over nearly two centuries.
Beginning May 25, the campaign was released in 30, 15 and six-second versions across a variety of platforms including Snapchat (inclusive of the brand’s first-ever AR Lens), TikTok, Meta, Search, Display/Pin and Online Retail.
Thayers has also tapped a range of dermatologists, beauty experts, influencers and creators to highlight its 175th anniversary who wills speak on its famous facial toners and mist and history throughout the years across TikTok, Instagram and Reddit.
“Thayers Facial Toners and Mists are truly loved by all. We were inspired by the brand’s authentic following and social media love that we drew from this insight to develop the 'Thayers Devotee' concept for the campaign celebrating the brand’s 175th anniversary," said Sophie Lilley, head of US and global marketing for Thayers Natural Remedies. The passion that real Thayers users have for its iconic Facial Toners and Mists can be felt in their testimonials. That was the impetus for Thayers and our agency partner, Blonde + Co. We’re excited capture the emotion from our devotees – as well as their glowing skin!We’re honored to have partners like beauty influencer Seerat Saini, along with seven other real people as a part of our campaign to advocate for our brand and demonstrate what sets Thayers apart.”
Thayers has built a loyal and diverse consumer base of its line of Certified Organic Witch Hazel, alcohol-free and vegan formula facial toners and mists, which served as the inspiration for the brand’s new campaign featuring eight Thayers devotees in celebration of the anniversary.
Additionally, the brand will be unveiling a special limited-edition anniversary label on its iconic Facial Toner bottles available now at retailers including Amazon, Target, Walmart, CVS, Walgreens, and Rite Aid.
Check out a clip of the campaign here:
Check out a clip of the campaign here: