06.03.22
CoverGirl is rolling out a major innovation for the Coty-owned beauty brand—the Simply Ageless collection with "skincare-inspired" face, eye, and lip color cosmetic products.
All four new makeup products are infused with a hyaluronic complex, vitamin C and niacinamide.
Featuring a first to market concealer, the new Simply Ageless Triple Action Concealer is equipped with CoverGirl’s most advanced concealer applicator – The Cooling Ceramic Wand to depuff as it conceals, said the company.
This collection also includes the Simply Ageless Lash Plumping Mascara, a 3-in-1 primer, serum and a mascara that "instantly thickens, lengthens, and strengthens lashes in four weeks," said the company.
No collection is complete without a lipcolor, which is why this collection also includes the Simply Ageless Lip Flip Liner, a lip liner that glides across lips with tugging; as well as the Simply Ageless Moisture Renew Core Lipstick that leaves lips looking hydrated and plush with a quick swipe of vivid color, said CoverGirl.
The brand also recently made Happi headlines with its Pride Month efforts and the return of the Queen Latifah collection.
All four new makeup products are infused with a hyaluronic complex, vitamin C and niacinamide.
Featuring a first to market concealer, the new Simply Ageless Triple Action Concealer is equipped with CoverGirl’s most advanced concealer applicator – The Cooling Ceramic Wand to depuff as it conceals, said the company.
This collection also includes the Simply Ageless Lash Plumping Mascara, a 3-in-1 primer, serum and a mascara that "instantly thickens, lengthens, and strengthens lashes in four weeks," said the company.
No collection is complete without a lipcolor, which is why this collection also includes the Simply Ageless Lip Flip Liner, a lip liner that glides across lips with tugging; as well as the Simply Ageless Moisture Renew Core Lipstick that leaves lips looking hydrated and plush with a quick swipe of vivid color, said CoverGirl.
The brand also recently made Happi headlines with its Pride Month efforts and the return of the Queen Latifah collection.