06.06.22
Mielle Organics—the fastest growing Black-owned and women-led beauty brand— is launching the first textured hair collection featuring tulsi for wavy, curly and coily hair.
Exclusively at Ulta Beauty, the new six-piece Mango and Tulsi Botanical Blend Collection is formulated with mango and tulsi to improve both hair and scalp health.
Holy Basil Ingredient
Tulsi (also called “holy basil”) is known for its botanical leaves and is rich in vitamin C and zinc to maintain moisture in the scalp. Within ayurveda, it is recognized for its wide spectrum of healing properties. It helps improve scalp health and strengthen roots. Rich in antioxidant vitamins A & C, the botanical mangifera indica, commonly known as mango, restores and balances moisture in hair. Together, these ingredients nourish to prevent breakage, moisturize dry hair and scalp, strengthen roots and smooth a rough hair shaft.
"It is one of my greatest passions to find new ingredients and develop problem-solving products," says founder and CEO Monique Rodriguez. "I am proud to introduce the beauty industry's first collection for textured hair featuring the ingredient, Tulsi. Mielle Organics' new Mango & Tulsi Botanical Blend Collection is going to be a gamechanger to help prevent damage to the hair and scalp."
Shampoos, Stylers & Serums
A hero product in the collection is the Mango & Tulsi Nourishing Instant 3-in-1 Serum. Ideal for both naturally curly and smoothed styles, it helps repair and strengthen damaged hair and split ends, seal the cuticle for smoother, shinier-looking hair and replenish the scalp for improved roots and stronger-looking hair.
The Nourishing Shampoo cleanses and moisturizes while removing scalp impurities, while the Nourishing Conditioner helps strengthen and protect hair. The Nourishing Leave-In Conditioner restores moisture while reducing the appearance of breakage and frizz; scalp maintains vital nourishment for roots.
As for stylers, the Nourishing Whipping Crème replenishes dry, limp strands with moisture to enhance curl memory for frizz-free, smoother curls with definition. And, the Nourishing Styling Gel delivers long-lasting flexible hold, while defining curls without flaking, said the indie beauty company.
As for stylers, the Nourishing Whipping Crème replenishes dry, limp strands with moisture to enhance curl memory for frizz-free, smoother curls with definition. And, the Nourishing Styling Gel delivers long-lasting flexible hold, while defining curls without flaking, said the indie beauty company.