06.08.22
Wile, a hormonal wellness brand for women 40 and up will debut four of its capsule skus in Walgreens this month.
Established in Portland, OR by co-founders Gwen Floyd and Corey Scholibo, Julie Kucinski and actress Judy Greer in 2021, Wile offers clinically-backed supplements made with unique herbal and plant formulas created in partnership with naturopathic doctors and research scientists.
“As a brand focused on women’s health, the drug channel was always part of our plan,” said Floyd. “There are 30-plus million midlife women who are often overlooked and inclusion and visibility are critical. Most women still get healthcare at their local pharmacy. Walgreens are everywhere, from rural areas to city neighborhoods.”
Focused on hormonal health and stress, Wile is the first brand to take a holistic approach to perimenopause. “This category and conversation are just beginning, so of course women have questions. Walgreens is a place she trusts for real answers,” said Kucinski.
Wile’s supplements can be mixed and matched for overall hormonal health and its many unpredictable symptoms, including stress, health and perimenopause. “We had built this partnership prior to our launch,” said Scholibo. “The traditional roll out strategies for brands have changed and being omnichannel has never been more important.”
The Wile rollout at Walgreens includes the following four daily herbal supplement capsules ($39.99):
• 40+ Perimenopause Support (for overall hormonal and stress support);
• 40+ Period Support (for uncomfortably changing periods & PMS);
• Hot Flash (also helps manage and reduce night sweats); and
• Women’s Stress (for mood swings and stress resilience in midlife).
Supplements can work together or be taken alone to balance hormones and target common issues. The extended Wile line includes herbal tinctures and functional drink mixes.