06.09.22
Opulus Beauty Labs, a pioneer in freshly activated beauty, has launched its Retinol+ Starter System into Saks Fifth Avenue and Neiman Marcus digital flagships.
The expansion represents the next steps in Opulus Beauty Labs' distribution into the luxury space.
“I am thrilled to partner with Saks Fifth Avenue and Neiman Marcus, as both partners offer best-in-class retail programs, expertly curated luxury assortments, and exceptional services and standards,” said Opulus Beauty Labs Founder Robb Akridge, Ph.D. (aka Dr. Robb), also known for co-inventing Clarisonic. “These partnerships enable us to meet our customers where we know they are already shopping and provide them with an elevated experience from the moment they purchase to usage at home.”
Opulus Beauty Labs invented and manufactures, the patent-pending Opulus Activator and a never-seen-before cosmetic format called an Opoule. This duo, a novel appliance and a three-dimensional, individually-dosed formulation, function together as a mini at-home lab to create high-potency, fresh-made cosmetic products in 100 seconds with the push of one button. It also made Time Magazine’s Best Invention of 2021.
The Retinol+ regimen delivers a gentle, yet potent result where the skin looks rejuvenated, calm and restored, imparting an overall younger-looking appearance. With this system, consumers reap the benefits of retinol, while minimizing redness or dryness often associated with retinol use, according to company officials.
“Saks & Neiman Marcus offer high-touch experiences that provide customers with access to emerging brands. Just like we are reimagining beauty, they are redefining luxury shopping through new and engaging digital-first services,” said Dr. Robb, “which is why it is the perfect step to take us beyond our direct-to-consumer channels.”
Opulus Beauty Labs Retinol+ Starter System and Ramp-Up Night Cream Regimens 1, 2 and 3, featuring increasing concentrations of retinol, are available at both retailers online. In support of this launch, Opulus Beauty Labs is working with its new retail partners to roll out a robust marketing plan incorporating in-person events, seasonal trunk shows, digital promotions and more.