06.15.22
Right now, in New York City, people can experience the MyKirei by Kao soaps first-hand in the MyKirei by Kao Wash & Go sink-equipped mobile unit. The truck is rolling through the city through June 18, 2022, targeting hygiene hot spots like dog parks and playgrounds with the brand’s popular Yuzu Flower and Paw Print Foam Hand Washes.
The exact whereabouts of the Wash & Go experience will be posted on the MyKirei by Kao Instagram, @mykirei.
The mobile unit will also tap into the virality of the products, with brand ambassadors standing by to help take videos of consumers washing their hands that they can easily share on their own social media.
Consumers will choose which foam hand wash they'd like to use, while on-site brand ambassadors will help facilitate content and encourage consumers to create their own viral moment with the popular hand washes. Both are crafted from the cloud-cream formula that spreads easily without water and rinses off completely.
"The mobile hand washing unit is a unique, impactful way for MyKirei by KAO to better acquaint consumers with the superior quality of our biodegradable, earth and skin-friendly foam hand washes," says Heather Warnke, senior director of marketing, consumer care, A/EMEA at Kao. "Encouraging hand washing has been a Kao initiative since 2009, and we are always looking for new and innovative ways to instill good hygiene."
The MyKirei by Kao brand, which debuted in April 2020, unveiled The Healthy Hands Campaign, a US initiative in 2021.
The exact whereabouts of the Wash & Go experience will be posted on the MyKirei by Kao Instagram, @mykirei.
The mobile unit will also tap into the virality of the products, with brand ambassadors standing by to help take videos of consumers washing their hands that they can easily share on their own social media.
Consumers will choose which foam hand wash they'd like to use, while on-site brand ambassadors will help facilitate content and encourage consumers to create their own viral moment with the popular hand washes. Both are crafted from the cloud-cream formula that spreads easily without water and rinses off completely.
"The mobile hand washing unit is a unique, impactful way for MyKirei by KAO to better acquaint consumers with the superior quality of our biodegradable, earth and skin-friendly foam hand washes," says Heather Warnke, senior director of marketing, consumer care, A/EMEA at Kao. "Encouraging hand washing has been a Kao initiative since 2009, and we are always looking for new and innovative ways to instill good hygiene."
The MyKirei by Kao brand, which debuted in April 2020, unveiled The Healthy Hands Campaign, a US initiative in 2021.