06.27.22
Sunday II Sunday, the athleisure hair care brand under parent company Infinite Looks, has announced the launch of a new collection, The Day Wash System.
This new collection is designed to provide users with a full wash day reset and scalp care. Products within the line include Sunday II Sunday's new shampoo and conditioner, as well as its Signature Scalp Balancing Scrub.
These products mark the brand's first release of new products since its initial launch.
"Ever since our initial launch with the Moisture Balance Kit, we've had a vision of the Wash Day System as being the perfect complement to round out our customer's routine from weekly activity to rest and recovery day," said Keenan Beasley, CEO and founder of Sunday II Sunday. "We were meticulous about the ingredients that went into these products to ensure that they would not only give the best possible results, but that they would improve the health of the scalp and hair over time as well. I'm incredibly proud of what we're bringing to the market with this launch."
Designed to complement the Moisture Balance Kit, which cleanses and replenishes the hair in between wash days, The Wash Day System provides a deep cleansing and renewal for the hair and scalp at the end of the wash cycle. Each product included in the kit is formulated with Sunday II Sunday's proprietary Active Recovery Complex, which eliminates buildup, itch and inflammation caused by sweat. Ingredients within the Active Recovery Complex include papaya extract, to loosen buildup of dead skin for removal; probiotics, to reduce inflammation and support barrier formation; and Green Keratin to improve hair strength and elasticity. Consistent use of the products is designed to restore scalp health, fight inflammation and reverse existing signs of damage.
Sunday II Sunday's Signature Scalp Balancing Sugar Scrub is the newest product to launch for the brand, following on the heels of the Signature Scalp Balancing Shampoo and Signature Replenishing Conditioner which launched originally with Ulta Beauty in Q2 2022. The Scalp Balancing Sugar Scrub features papaya extract, natural sugar crystals, and peppermint oil to fight inflammation and provide moisture. Using the scrub prior to cleansing with the Scalp Balancing Shampoo increases its cleansing and barrier-calming benefits.
Consumers can find the Wash Day System available for purchase online at mysunday2sunday.com or with Sunday II Sunday's partner retailers including Ulta and Sephora.