07.21.22
Since its Flower Foam Hand Wash went viral on TikTok, personal care brand MyKirei is making its foray into the laundry category with a new spray detergent.
MyKirei by Kao Easy-Spray Laundry Detergent is formulated with breakthrough Bio-IOS, the proprietary plant-based surfactant derived from palm remnants and phosphate-free. It preserves and protects clothes with a highly concentrated formula that delivers heavy-duty cleaning and odor-eliminating power that is safe for sensitive skin.
Established in 2020 on the Japanese philosophy that caring on a personal, local and global level makes life more beautiful, the brand created refillable, biodegradable products in innovative packaging. And Easy-Spray Laundry Detergent requires a single cold-water rinse—a major energy saver. What’s more, the MyKirei by Kao brand’s “Bottle for Life” refill system reduces plastic by 90%.
Easy-Spray Laundry Detergent retails for $10.99; its eco-pouch refill is $19.99 and available at MyKirei.com and Amazon.com.