09.06.22
Hair loss supplement brand Nutrafol has released a new national television spot. The ad, which debuted on today, is said to showcase the raw and intimate experience and battle—both physical and emotional—of hair thinning in women.
One in two women will experience hair loss in their lifetime, according to the brand. Unilever invested in Nutrafol in 2017. In 2019, it announced a $35 million Series B financing led by the Growth Fund of L Catterton with participation Unilever Ventures.
In addition, Nutrafol is also launching a community called Shed The Silence to connect women to other women, experts and influencers who are struggling or have struggled with hair thinning. The goal is to empower women to share personal stories, recommendations, educate and raise awareness around the toll of hair thinning.
Notables in the campaign include American sports commentator and TV personality Erin Andrews.
Nutrafol expanded its range this year with topical scalp care products as well as a new product for color-treated tresses. In 2021, it released a supplement specifically designed for post-partum hair loss and shedding.
One in two women will experience hair loss in their lifetime, according to the brand. Unilever invested in Nutrafol in 2017. In 2019, it announced a $35 million Series B financing led by the Growth Fund of L Catterton with participation Unilever Ventures.
In addition, Nutrafol is also launching a community called Shed The Silence to connect women to other women, experts and influencers who are struggling or have struggled with hair thinning. The goal is to empower women to share personal stories, recommendations, educate and raise awareness around the toll of hair thinning.
Notables in the campaign include American sports commentator and TV personality Erin Andrews.
Nutrafol expanded its range this year with topical scalp care products as well as a new product for color-treated tresses. In 2021, it released a supplement specifically designed for post-partum hair loss and shedding.
