09.14.22
WWP Beauty is rolling out a lineup of new and sustainable turnkey and packaging collections during the MakeUp in New York tradeshow today at the Javits Center.
Jennifer Adams, WWP Beauty CEO, commented, "We are excited to debut our latest sustainable launches at MakeUp in New York. NurtureVerse and MonoPump collections contribute to creating a more circular beauty.’
"Our booth features a nature-metaverse theme, a space where nature and technology are fused and where together we can create Beauty with Purpose," added Musa Dias, WWP Beauty CMO.
Conscious lip care has been rising from formulas to packaging. There has been increasing demand for new eco-formats and innovations in this category. Our NurtureVerse Collection features multi-sensorial, versatile, and nurturing lip formulations paired with eco-friendly packaging designs.
The hybrid products function as lip care and color shades inspired by both natural and artificial worlds. Formulas are infused with a blend of plant extract, botanical oils, vitamins and peptides that help promote smooth and younger lips.
Lip products are featured in luxurious weighted, recycle-ready mono-material and refillable lipstick cases and lip gloss vials designed with molecular recycled technology. NurtureVerse Lip collection also includes a sustainable and stylish pouch bag designed in natural and recycled hemp material.
According to the company, the lip care collection contains a variety of lipcolors.
The Svelte collection features a sleek look and feel packaging design in peach color. Available in 30 and 50mL.
The Largo collection features a modern and compact design in green color. Available in 30, 50, 70, 100, and 120mL.
Jennifer Adams, WWP Beauty CEO, commented, "We are excited to debut our latest sustainable launches at MakeUp in New York. NurtureVerse and MonoPump collections contribute to creating a more circular beauty.’
"Our booth features a nature-metaverse theme, a space where nature and technology are fused and where together we can create Beauty with Purpose," added Musa Dias, WWP Beauty CMO.
NutureVerse: Where Technology Meets Nature
Conscious lip care has been rising from formulas to packaging. There has been increasing demand for new eco-formats and innovations in this category. Our NurtureVerse Collection features multi-sensorial, versatile, and nurturing lip formulations paired with eco-friendly packaging designs.
The hybrid products function as lip care and color shades inspired by both natural and artificial worlds. Formulas are infused with a blend of plant extract, botanical oils, vitamins and peptides that help promote smooth and younger lips.
Lip products are featured in luxurious weighted, recycle-ready mono-material and refillable lipstick cases and lip gloss vials designed with molecular recycled technology. NurtureVerse Lip collection also includes a sustainable and stylish pouch bag designed in natural and recycled hemp material.
According to the company, the lip care collection contains a variety of lipcolors.
MonoPump Airless: Sustainable & Functional
The MonoPump Airless collection features Svelte and Largo designs that are versatile, eco-smart and functional. This sustainable, metal-free packaging is made entirely of 100% PP material parts. The airless pump system helps to preserve formula integrity.The Svelte collection features a sleek look and feel packaging design in peach color. Available in 30 and 50mL.
The Largo collection features a modern and compact design in green color. Available in 30, 50, 70, 100, and 120mL.