09.23.22
Celebrity Brad Pitt is branching out into beauty with a new genderless skincare line called Le Domaine.
Pitt co-founded the indie clean beauty brand with a family of organic wine growers.
According to the brand’s website, the products, which range from $80 to $385, feature two exclusive, patented active ingredients: GSM10 and ProGR3.
ProGr3—Le Domaine’s other patented active ingredient—is the result of research on progeria and its main mechanism: progerin toxicity. A combination of three natural molecules present in plant extracts, vine sarments, chamomile and green tea, ProGR3 has scientifically demonstrated its efficacy on the toxicity of progerin, the marker protein of aging, according to the company.
The bottles are punctuated by a unique packaging detail: wooden caps recycled from old wine casks, said the company.
Pitt co-founded the indie clean beauty brand with a family of organic wine growers.
According to the brand’s website, the products, which range from $80 to $385, feature two exclusive, patented active ingredients: GSM10 and ProGR3.
Anti-Aging Ingredients
GSM10 is an exclusive molecule in Le Domaine’s Serum, Cream, Fluid Cream and Cleansing Emulsion that combines potent properties from the seeds of Grenache grapes with the seeds and skin of Syrah and Mourvedre grapes, said the company.ProGr3—Le Domaine’s other patented active ingredient—is the result of research on progeria and its main mechanism: progerin toxicity. A combination of three natural molecules present in plant extracts, vine sarments, chamomile and green tea, ProGR3 has scientifically demonstrated its efficacy on the toxicity of progerin, the marker protein of aging, according to the company.
Sustainable Packaging
The skincare line, which focuses on "green beauty," features refillable products, upcycled packaging materials, and formulas that are between 96% and 99% of natural origin.The bottles are punctuated by a unique packaging detail: wooden caps recycled from old wine casks, said the company.