11.08.22
Beauty brand Alleyoop has earned Certified B Corp status.
According to company executives, Alleyoop has maintained the key values that led to the certification since its inception in 2019 including:
• Multi-purpose products that do more than one things, resulting in less packaging, materials, overall waste;
• Leveraging responsibly sourced, lab grown ingredients, upcycled and waterless formulas and packaging that includes post-consumer recyclable plastic, refillable components and biodegradable materials;
• Through its partnership with CleanHub, Alleyoop has helped prevent 21,135lbs of ocean-bound plastic from entering oceans, equating to over 200,000 plastic bottles;
• Women founded and led, with 75%+ of leadership identifying as female
• Over 60% of workers are minorities and/or women
• Alleyoop gives preferences to suppliers that are owned by underrepresented populations
According to company executives, Alleyoop has maintained the key values that led to the certification since its inception in 2019 including:
• Multi-purpose products that do more than one things, resulting in less packaging, materials, overall waste;
• Leveraging responsibly sourced, lab grown ingredients, upcycled and waterless formulas and packaging that includes post-consumer recyclable plastic, refillable components and biodegradable materials;
• Through its partnership with CleanHub, Alleyoop has helped prevent 21,135lbs of ocean-bound plastic from entering oceans, equating to over 200,000 plastic bottles;
• Women founded and led, with 75%+ of leadership identifying as female
• Over 60% of workers are minorities and/or women
• Alleyoop gives preferences to suppliers that are owned by underrepresented populations