11.15.22
An independent name on the rise in personal care development is Hume Supernatural, a marketer of microbiome-supporting, gender-neutral deodorants.
The brand’s prebiotic and probiotic deodorants are fast becoming the "go-to clean choice" for those who want healthy yet effective underarm care, said the company. Hume is made from a blend of botanicals, probiotics and mineral-rich ingredients that maintains the balance of the skin’s microbiome. It incorporates desert-sourced ingredients like prickly pear, aloe vera, diatomaceous earth (fossilized algae) and probiotics.
Prebiotics in Hume include chicory root and blue agave. These microbiome-supporting ingredients soothe skin while eliminating odor-causing bacteria, said the company.
“Hume deodorants are highly effective, plant-based and totally clean,” said Jeremy Horowitz, co-founder of Hume Supernatural. “We're proud of our growing lineup of supernatural, desert-born products.”
The brand’s deodorants routinely sell out as the brand’s loyal fanbase continues to grow. Its most popular scent, Desert Bloom, has sold out four times in the last 12 months. Hume is also available in After Rain, Amber Woods, Out West and Fragrance-Free.
Hume Supernatural is sold direct-to-consumer via Amazon and online as well as in-store at select retail partners including Sprouts Farmers Market, Fresh Thyme Market, and The Vitamin Shoppe.
Hume also recently entered into its first collaboration in the personal care space with a partnership with fashion retailer Vuori to sell a co-branded version of its leading deodorant and dry body oil mist in all its stores and online, as reported in Happi.
For more on the deodorant marketplace in personal care, look here for our deep dive feature.
The brand’s prebiotic and probiotic deodorants are fast becoming the "go-to clean choice" for those who want healthy yet effective underarm care, said the company. Hume is made from a blend of botanicals, probiotics and mineral-rich ingredients that maintains the balance of the skin’s microbiome. It incorporates desert-sourced ingredients like prickly pear, aloe vera, diatomaceous earth (fossilized algae) and probiotics.
Prebiotics in Hume include chicory root and blue agave. These microbiome-supporting ingredients soothe skin while eliminating odor-causing bacteria, said the company.
“Hume deodorants are highly effective, plant-based and totally clean,” said Jeremy Horowitz, co-founder of Hume Supernatural. “We're proud of our growing lineup of supernatural, desert-born products.”
Influencer Endorsements & Retail Distribution for Hume
Hume has received investment and partnership from influencers across the music, sports and entertainment sectors. The partners include international DJ Paul Fisher; celebrity wellness coach Kelly Leveque; surfing stars Griffin and Crosby Colapinto; and professional skateboarder Nora Vasconcellos.The brand’s deodorants routinely sell out as the brand’s loyal fanbase continues to grow. Its most popular scent, Desert Bloom, has sold out four times in the last 12 months. Hume is also available in After Rain, Amber Woods, Out West and Fragrance-Free.
Hume Supernatural is sold direct-to-consumer via Amazon and online as well as in-store at select retail partners including Sprouts Farmers Market, Fresh Thyme Market, and The Vitamin Shoppe.
Hume also recently entered into its first collaboration in the personal care space with a partnership with fashion retailer Vuori to sell a co-branded version of its leading deodorant and dry body oil mist in all its stores and online, as reported in Happi.
For more on the deodorant marketplace in personal care, look here for our deep dive feature.