01.24.23
Despite making up more than half of the labor workforce, women today are still responsible for the majority of chores at home. The chore gap is real. Two high-profile cleaning brands from Procter & Gamble want to help change the status quo.
In partnership with Reese Witherspoon’s Hello Sunshine media company and New York Times best-selling author Eve Rodsky’s “Fair Play,” P&G Home Care is excited to introduce “Home Eq[uity],” an educational initiative designed to close the chore gap in households across North America by addressing early on the gendered division of labor. Dawn and Swiffer brands are involved in the project, according to P&G.
The initiative reimagines the traditional home economics curriculum and complements decades of work by family and consumer sciences experts on how to cultivate strong families and communities.
As a new work-school-home-life balance has emerged, the stakeholders in the project say there is an opportunity to rethink how homes are run — with everyone doing their part. Home Eq[uity] gives teachers, parents and youth lessons and tools to understand what it takes to manage a household and divide tasks fairly, according to P&G.
With more than 80% of teachers using social media to inspire ideas for the classroom, the Home Eq[uity] curriculum was created with the help of both educators and social media influencers like Laura Danger.
Home Eq[uity] is coming to schools across America beginning this month, according to P&G.
In partnership with Reese Witherspoon’s Hello Sunshine media company and New York Times best-selling author Eve Rodsky’s “Fair Play,” P&G Home Care is excited to introduce “Home Eq[uity],” an educational initiative designed to close the chore gap in households across North America by addressing early on the gendered division of labor. Dawn and Swiffer brands are involved in the project, according to P&G.
The initiative reimagines the traditional home economics curriculum and complements decades of work by family and consumer sciences experts on how to cultivate strong families and communities.
As a new work-school-home-life balance has emerged, the stakeholders in the project say there is an opportunity to rethink how homes are run — with everyone doing their part. Home Eq[uity] gives teachers, parents and youth lessons and tools to understand what it takes to manage a household and divide tasks fairly, according to P&G.
With more than 80% of teachers using social media to inspire ideas for the classroom, the Home Eq[uity] curriculum was created with the help of both educators and social media influencers like Laura Danger.
Home Eq[uity] is coming to schools across America beginning this month, according to P&G.
