01.25.23
Newcomer Parable entered the wellness category with the launch of Daily, billed as a brain care supplement. Available on ThinkParable.com, Daily is an unflavored neuro-fortified supplement based in powdered oat milk that can be added to any drink and is meant to support brain health.
The formula contains ginseng, green tea extract and vitamins B6, B9 and B12. Daily retails from $89.99 or $74.99 via subscription.
FDA doesn’t require supplement manufacturers to conduct clinical trials. But Parable hired an independent research firm to conduct a 31-day trial with 40 participants. At the end of the study, participants reported:
• 57.4% increase in focus
• 33.8%increase in working memory
• 10.1% increase in ability to handle stress
• 31.8% increase in productivity
• 26.9% increase in energy levels
• 15.1% increase in mental clarity
• 28.6% decrease in anxiety
• 28.7% decrease in brain fog
• 28.7% decrease in burnout
Daily is the brainchild of co-founders Cristina Poindexter and Brian McGrath Davis. The formula is aimed at consumers in their 30s, 40s, and 50s. The duo has raised $2.75 million, led by M13 and Break Trail Ventures.
The formula contains ginseng, green tea extract and vitamins B6, B9 and B12. Daily retails from $89.99 or $74.99 via subscription.
FDA doesn’t require supplement manufacturers to conduct clinical trials. But Parable hired an independent research firm to conduct a 31-day trial with 40 participants. At the end of the study, participants reported:
• 57.4% increase in focus
• 33.8%increase in working memory
• 10.1% increase in ability to handle stress
• 31.8% increase in productivity
• 26.9% increase in energy levels
• 15.1% increase in mental clarity
• 28.6% decrease in anxiety
• 28.7% decrease in brain fog
• 28.7% decrease in burnout
Daily is the brainchild of co-founders Cristina Poindexter and Brian McGrath Davis. The formula is aimed at consumers in their 30s, 40s, and 50s. The duo has raised $2.75 million, led by M13 and Break Trail Ventures.
