01.30.23
Amyris, Inc. has introduced another consumer-facing line: 4U by Tia is a new haircare line available exclusively at Walmart. The line was founded by actress and entrepreneur Tia Mowry.
4U by Tia will be sold in more than 2,800 Walmart retail stores in the US, on Walmart.com, and on the direct-to-consumer website 4UbyTia.com.
The brand currently has eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris' patented Hemi15, a biofermented hemisqualane silicone alternative.
"Amyris is continuing to disrupt the beauty industry through our collaboration with Walmart and Tia Mowry. 4U by Tia is a new, clean haircare line that expands the accessibility of clean beauty offerings to customers at affordable prices," said John Melo, president and CEO of Amyris. "This is Amyris' fifth consumer brand to launch in Walmart stores and our deepest collaboration to date."
"4U by Tia elevates natural hair care with high-performance products that are efficacious, safe, and better for people and the planet," said Mowry. "Everyone should have access to leading haircare products formulated with ingredients they can pronounce. Through this collaboration with Walmart and Amyris, we are giving consumers better choices and products that are straightforward, easy to use, and developed with health and sustainability in mind."
The line is 100% vegan, silicone-free, sulfate-free and paraben-free.
4U by Tia will be sold in more than 2,800 Walmart retail stores in the US, on Walmart.com, and on the direct-to-consumer website 4UbyTia.com.
The brand currently has eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris' patented Hemi15, a biofermented hemisqualane silicone alternative.
"Amyris is continuing to disrupt the beauty industry through our collaboration with Walmart and Tia Mowry. 4U by Tia is a new, clean haircare line that expands the accessibility of clean beauty offerings to customers at affordable prices," said John Melo, president and CEO of Amyris. "This is Amyris' fifth consumer brand to launch in Walmart stores and our deepest collaboration to date."
"4U by Tia elevates natural hair care with high-performance products that are efficacious, safe, and better for people and the planet," said Mowry. "Everyone should have access to leading haircare products formulated with ingredients they can pronounce. Through this collaboration with Walmart and Amyris, we are giving consumers better choices and products that are straightforward, easy to use, and developed with health and sustainability in mind."
The line is 100% vegan, silicone-free, sulfate-free and paraben-free.
