03.17.23
After four years of scientific development, BIC’s EasyRinse razors promise to provide a quicker, smoother and hassle-free shave, according to the brand.
By offering a reverse blade design, it provides two times the amount of skin contact points compared to the standard four blade razor. It also has 30% more space between the blades, offering up to 160% better water flow for easier rinsing. What’s more, its seamless head rotation makes for ideal use anywhere on the body. EasyRinse is the first-of-its-kind, with patented anti-clogging technology and reverse blade design, and solves the universal frustration of a razor clogged with hair.
‘All Shave, No Clog’ Campaign
In conjunction with the new razor and refillable kits, BIC has teamed up with celebrity partners Eric Andre and Annie Murphy to launch a new 360-degree marketing campaign, entitled, “All Shave. No Clog.” The duo is seen shaving side-by-side in shower stalls, each touting the benefits of the EasyRinse razor and anti-clog technology with playful banter. The duo infuses a refreshing sense of humor to a category that has traditionally remained “dull” in its messaging.
EasyRinse is now available at retailers and on ecommerce platforms nationwide including Walmart, Target, Amazon, Dollar General and Walgreens. Refillable razor kits will be available exclusively at Walmart.
EasyRinse is now available at retailers and on ecommerce platforms nationwide including Walmart, Target, Amazon, Dollar General and Walgreens. Refillable razor kits will be available exclusively at Walmart.