03.22.23
True Botanicals, a leading prestige clean skincare brand, has announced a Series B investment from NextWorld Evergreen, a San Francisco-based growth equity firm with a focus on conscious consumer brands.
This partnership will accelerate True Botanicals' retail footprint while advancing its mission around social and environmental impact, according to the company.
"Our alliance with NextWorld is exactly the kind of values-based partnership that will expand our brand's mission to deliver the most luxurious and effective products that are safe for people and the planet,” said Founder Hillary Peterson.
True Botanicals has earned its leading position in the clean prestige beauty category through its commitment to sustainable beauty. The company's products are certified Made Safe, a rigorous and comprehensive ingredient safety certification, with formulas clinically proven to transform skin.
True Botanicals offers award-winning and top-selling SKUs, notably Chebula Active Serum and Renew Pure Radiance Oil, products known for their devoted following among Hollywood celebrities and top beauty experts.
"We obsess over our customer's needs and desires, and they're why True Botanicals prioritizes innovation that is purely natural biocompatible and is backed by scientific proof to work at the highest level,” said Sandy Saputo, CEO. “We are so excited about our partnership with NextWorld, whose expertise in beauty, ESG, and omnichannel retail will support our next phase of growth and leadership towards a more sustainable future."
True Botanicals will now be led by an all-female board: Hillary Peterson, founder; Sandy Saputo, CEO; Tiffany Obenchain, NextWorld managing partner; Andrea Freedman, NextWorld operating partner and former chief financial officer of Kendo Brands & Method Products; and Margarita Arriagada, founder of Valdé Beauty and former head of merchandising at Sephora.
