03.26.23
As "The Textured Hair Care Authority," Mielle Organics – the fastest growing Black-founded and women-led beauty brand – is expanding its Pomegranate & Honey Collection with the launch of the brand’s first air dry stylers.
Meant to perfect wash-and-go routines, the Mielle Pomegranate & Honey Air Dry Styling Lotion and Pomegranate & Honey Air Dry Styler Gel ($12.99 each) substantially reduces drying time, according to the brand. They help hair maintain moisture and shine, while offering flexible control and hold without the crunch.
Mielle’s Pomegranate & Honey Collection Prime + Define styling system is formulated for thick, curly, Type 4 hair. Best for defined “curls on the go,” duo contains hero ingredients like pomegranate seed oil and honey, to deeply condition strands for added moisture and softer, more manageable curls. Curated with gels, stylers, conditioners and more, this collection of products is specifically chosen for consumers to achieve easy detangling, increased curl elasticity and definition for more beautiful, natural styles.
Mielle Pomegranate & Honey Air Dry Styler Gel elongates, clumps and sets consumers’ curl patterns to the fast-drying definition. This innovative sprayable liquid gel delivers flexible control, medium hold and fast-drying definition.