03.29.23
After two years of no growth, Kinder Beauty is moving beyond subscription beauty boxes. Its new, own-label skincare line is called KND. The line featuring three vegan facial serums and a quarterly lifestyle box called KND. The expanded offerings come after two years of roughly flat sales.
Kinder Beauty isn't alone in its subscription box struggles. As consumers leave home, they're leaving boxes behind. In 2021, Femtech Health acquired Birchbox, once valued at nearly $500 million, for just $45 million.
Kinder Beauty isn't alone in its subscription box struggles. As consumers leave home, they're leaving boxes behind. In 2021, Femtech Health acquired Birchbox, once valued at nearly $500 million, for just $45 million.