04.03.23
Smart fragrance company Pura will collaborate with The Metropolitan Museum of Art in New York to introduce a collection of six fragrances.
The scents were developed to enable customers to experience art across time and cultures through fragrances inspired by extraordinary pieces at The Met.
The Pura smart fragrance diffuser plugs into any wall outlet and uses wifi and Bluetooth technology to connect to an accompanying app that allows customers to adjust fragrance intensity, set schedules and timers, switch between scents, and more with fragrances that are clean and safe. Founders Richie Stapler and Bruno Lima designed Pura to be a sleek enhancement to any room while capturing the power of fragrance to make life better and more memorable, according to the company.
“We were so excited to work with The Met to develop scents connecting back to their inspiring collection of art,” said Pura’s Chief Fragrance Experience Officer Mara Dumski. “Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met collection of 5,000 years of art while also creating a sense of home and personality through art-inspired fragrance.”
All compatible with the signature Pura smart fragrance diffuser, the fragrances in the collection include the following:
The Efflorescent Scent of The Lotus Flower & More
• Blue Water Lotus— This refreshing, floral fragrance represents the beauty of lotus flowers depicted in carvings on the Temple of Dendur. Notes of blue water lily, blooming jasmine and grounding undertones of frankincense and myrrh beautifully round out this efflorescent scent.
• Egyptian Sandalwood— This musky, woody fragrance recalls the Egyptian landscape and pays tribute to the significance of art and architecture in Egyptian rituals and culture. Cardamom and Ancient Egyptian incense blend with papery papyrus, rock rose, sandalwood and cedarwood, creating a warm and inviting scent.
• Bamboo Forest— The structure and order of the Astor Court contrasts beautifully with
the flora found within. Fresh notes of bamboo blend with orchid and plum blossom. Cooling Chinese eucalyptus soothes the senses as sandalwood and patchouli ground in this calming scent.
• Spiced Woods— This woody fragrance draws inspiration from a serene mountain retreat, highlighting the juxtaposition of a man-made structure nestled in an organic location. Himalayan azaleas blend with Indonesian balsam, cypress, and sandalwood, creating a warming, spiced scent.
• Terracotta Rose— This earthy yet refreshing fragrance represents the detailed work of Greek artisans with salt and mineral notes blending seamlessly with earthen terracotta. Geranium and muguet bring floralcy and brightness as herbal undernotes of rock rose and cypress give beauty and balance to this tranquil scent.
• Perfume Immortelle— This uplifting fragrance represents Roman artisans’ dedication to detail, movement and humanity. The sweet immortelle flower, which never fades nor wilts, represents the enduring quality of the magnificent Roman marble statues. Bergamot and olive flower lend a bright freshness, blending with a base of cypress and myrrh.
Each fragrance retails individually for $21.99, and sets retail for $89. The collection will be sold on Pura.com, part of the Impact affiliate network, and at The Met Store and online at store.metmuseum.org.
