04.01.23
Take “extreme volume” up a notch with Fenty Beauty’s Hella Thicc Volumizing Mascara.
The formula, cheekily called, “Cuz I’m Black,” helps beauty enthusiasts achieve thicker and lifted lashes without the weight, clump or touch-ups. The Hella Thicc Volumizing Mascara delivers what the brand calls voluptuous volume to every lash with its ultra-creamy formula and uniquely tapered, precision brush that offers maximum volume and control.
“Hella Thic’s formula gives my lashes that buildable, voluptuous volume with every swipe, and the brush is so precise that you can get into every little lash to create different looks,” said Fenty Beauty Founder Rihanna. “This formula was made to make any and every lash Thicc!”
Suitable for all size lashes, Hella Thicc is sweat, transfer and humidity-resistant. What’s more, its unique packaging is geometrically shaped to prevent rolling off the vanity.
Artistry Pro Top: Using the mascara wand, brush lashes in three different directions to achieve the desired “thiccness” by inner lashes in towards the nose; centering lashes up towards the brow; and outer corner lashes out towards the ear for a full, fanned-out effect.
To celebrate the product launch, Fenty Beauty, which was recently named the world's most successful celebrity-owned beauty brand by Cosmetify, took to the iconic Brooklyn Bridge this past month to hoist a backlit graphic of the brand's famous founder Rihanna modeling Hella Thicc in the center of the New York City bridge. New Yorkers got this "hella big" surprise on Monday night, March 20, when a projection of Rihanna’s eyes and Hella Thicc lashes also lit up the Chrysler Building, The New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum and many more.
To celebrate the product launch, Fenty Beauty, which was recently named the world's most successful celebrity-owned beauty brand by Cosmetify, took to the iconic Brooklyn Bridge this past month to hoist a backlit graphic of the brand's famous founder Rihanna modeling Hella Thicc in the center of the New York City bridge. New Yorkers got this "hella big" surprise on Monday night, March 20, when a projection of Rihanna’s eyes and Hella Thicc lashes also lit up the Chrysler Building, The New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum and many more.
Hella Thicc Volumizing Mascara retails for $19 and is available in-stores and online at FentyBeauty.com, Ulta, Sephora and Kohl’s.