04.01.23
Nutrafol, a leading dermatologist recommended hair growth supplement, teamed up with creative agency Sid Lee to create a campaign entitled, “Grow On.”
Using real-life insights on the way men view and experience hair thinning, the campaign—which marks the first omnichannel campaign for the Nutrafol Men brand— debuted in early 2023 and will be expanding over the next month through national TV spots, a content partnership with GQ, Times Square billboard, a large-scale influencer campaign, and more.
Shifting the Paradigm on Male Hair Loss
While men think losing their hair is inevitable and only cured by chemical drug-based treatments that compromise their health, Nutrafol is here to shift the paradigm to help men understand they can control their future hair (before hair loss sets in) with natural products that are effective. "Grow On” taps into the positive emotional benefits of choosing Nutrafol products— illustrating that the brand is not only committed to men’s hair growth without sacrifice, but to their overall growth as well.
Nutrafol will make its brand actionable by taking it to the barbershop chair, a natural hub of growth conversation. In partnership with men’s style and grooming leader, GQ, Nutrafol talent including DJ Brendan Fallis, sartorial icon Nick Wooster and New York Giant Isaiah Hodgins will be sharing their growth stories via video content on GQ and their own channels.
Check out a clip of the campaign here:
