04.27.23
Faces aren’t the only thing summoning a vibrant makeover this spring 2023. It’s the eyelashes.
New from Mac Cosmetics is the MAC Stack Mascara to provide consumers with what they call “infinite layers of colorful volume and length” in three bold shades: Va-Va-Violet Stack Cobalt; Deep Metallic Violet Electric blue; and bright green. The cult-favorite color commenced in 2000 when fluoro-green Lipglass in Squirt became a Y2K icon with its daringly different look that has been brought back in different formulas time and again.
“Mac Stack has won the hearts of so many lash-obsessed beauties,” said Keri Blair, Mac senior artist, North America. “Now, we can use our lashes to display bright pops of color in lieu of eyeshadow and eyeliner. Or it gives us the option to layer on the intensity and texture in a way only Mac Stack mascara can.”
The release comes on the heels of its 2023 spring collection by Richard Quinn.
The release comes on the heels of its 2023 spring collection by Richard Quinn.
A 'Straight from the Studio Experience’
Mac Underground rethinks product development by reimagining how the coveted cachet of extreme scarcity in the fashion world can translate to the world of beauty – creating limited-edition products available to brand fans.
Keeping it lean and ultra-limited, the Mac Underground program drops timely hits of small-batch products into the hands of the consumer, giving them the authentic straight-from-the-studio experience reserved for a limited number of makeup artists. Makeup that’s “fresh and ready to play” is what keeps Underground at the forefront of makeup trend and desirability, the brand says.
“Mac has always had its ear close to the catwalk and even closer to the sidewalk,” said Blair. “Unique trends and products have given us a cult-like following, and Mac Underground offers our artists, Mac lovers and enthusiasts a way to celebrate and honor color, texture and self-expression.”
Mac Stack mascaras retail for $28 and are available for sale beginning today at noon at maccosmetics.com.
