05.30.23
L’Occitane Travel Retail has kicked-off its “Gift of Nature” campaign in the Middle East.
Having introduced a nature-focused installation at the Dubai Duty Free Pop-Up shop in Concourse D at Dubai International Airport in April, the campaign is now being continued off- shelf in Dubai Duty Free shops.
The travel retail initiative – the first of its kind in the Middle East region— marks the second chapter of the brand’s successful “Nature Positive” campaign, which ran during 2022. The initial campaign introduced vibrant and verdant pop-up stores at key airports across Europe, Asia and the Americas in celebration of Earth Day.
According to Mona L’Hostis, head of global travel retail marketing at L’Occitane Group, the aim was to motivate travelers to think more sustainably.
Protecting the Planet’s Biodiversity
Underlining the brand’s commitment to sustainability and protecting the planet’s natural biodiversity, the colorful podium in the Dubai Duty Free Pop-Up shop at Concourse D was constructed from recyclable materials and decorated with lush, natural foliage. The stand was adorned with real lavender and immortelle flowers, and a leafy olive tree.
Offering a 360-degree activation immersive customer experience, the pop-up was organized by key brand ranges that included almond, immortelle and shea butter, and the 86 Intense Collection, exclusive to the Middle East. There was also an entertaining and educational biodiversity engagement game that highlighted key messages about sustainability and biodiversity.
All the products showcased are presented in recycled and recyclable packaging and highlight the brand’s use of natural and biodegradable ingredients that adhere to the strict criteria of the group’s Clean Charter.
Additional Reading
Go here to check out L’Occitane Travel Retail's Asia Pacific Nature Positive Campaign.