As a large group of professional hair artisans, it is our company mission to ensure our clients reach every healthy hair possibility while adapting them to current trends each season. After all, we wear our hair every day. It's the most important fabric we wear! Especially for all of the hottest trends for the year: endless classic bob variations, fresh explosions of vibrant colors, and new modern drama effects for romantic waves.
Trend Alert #1 – The Limitless Bob
The most prominent trend in haircutting for right now is the Limitless Bob. In this trend, the classic bob is spun into new, modern, and fresh unlimited direction. Two of the most popular variations are the ‘Power Bob’ and the second, is the ‘Lob’ – a longer bob. This trend is stronger than ever today!
The Power Bob
The ‘Power Bob’ hits at chin length and can be blown out smooth like the style being worn recently by Emma Roberts and Ashley Simpson Ross or, wild and wavy such like Lucy Hale.
The ‘Lob’s’ length hits the collarbone area and is rarely worn smooth. Instead it is worn with a dimensional feel of light to dramatic waves like Jenna Dewan Tatum and Kerri Washington.
Keeping Your Hair in Optimum Health
We recommend a hair strengthening and scalp enhancing shampoo and conditioning routine. Hair always performs best when at maximum level of hydration and strength. Hair holds a curl and style better and lasts longer throughout the day when the hair is strong and in healthy shape. And we know a healthy scalp is absolutely necessary for a healthy hair environment.
In celebration of healthy hair, we are proud to introduce Tela Life Force Collection, from Tela Beauty Organics: https://telabeautyorganics.com/pages/tela-life-force-collection.
A four-item hair care collection empowered with highly effective probiotics, organics, and super-fruits to achieve the hair strength, hydration, and scalp health needed to wear these trend styles. This first-of-its-kind, probiotics for hair care collection is the brainchild my wife and I created, and designed together over the past year. It has truly been a labor of love creating this incredible, masterpiece collection for all hair types.
We refer to this breakthrough collection as a dynamic, hyper-intelligent, synthesis of invigorating probiotics, organic strengthening ingredients plus super fruits for the longevity and resilience of the hair and scalp. We wanted to create this product line to be something that would work on every texture because every scalp and head of hair styles better at it optimum level of strength and health.
In addition to being vegan, color safe, free from gluten, parabens, formaldehydes, propylene glycol and sulfates, there are several central organic ingredient themes throughout this collection of revolutionary products. Chief among them is the incredibly cutting-edge use of probiotics in our hair care formulas. It has always been our mission to continue to take ingredient technology to the next level, so we created what we call our Tela Hair Immunity Complex—Tela’s proprietary blend of probiotics and fermented kelp extract.
Most people today are very familiar with the many extraordinary benefits of probiotics inside the body, specifically the gut when taken internally, for better digestion, reduced inflammation and a better immune system. We wanted to apply this same type of thinking, and benefits, to the scalp so we made probiotics the focal point and power engine for the new line.
Think Skin Care for Your Hair
With our new range, we are able to really demonstrate a parallel philosophy we have held for years: that we take a skin care approach to hair care and this is so evident with this totally unique application of probiotics in hair care.
Healthy skin, and in this case the scalp, has its own healthy microflora with an abundance of “good bacteria” to help guard against the growth of harmful bacteria that would have a negative impact on the scalp’s health. When in balance the microbiome of the scalp protects the skin’s integrity. If too much of these good bacteria are removed, as may happen when using harsh shampoos and preservatives, the scalp cannot function at its optimum level of performance.
To get a Limitless Bob look and the vitality the hair needs, cleanse hair and scalp with Tela Beauty Organics Life Force Power Shampoo starting at the roots and working out towards the ends of the hair. Next, prepare and strengthen the hair and scalp by applying Tela Beauty Organics Life Force Power Conditioner. Leave on for a few minutes and rinse. You can literally see and feel the strength in the hair after using these products. This revitalizing shampoo and conditioner strengthens the hair. Truly the precursor to achieving a beautiful hair fabric to best reflect one of these bob variations.
Trend Alert #2 Vibrant Color!
A big trend for this fall may be somewhat no surprise: Vibrant Hair Color! This has been trending for several seasons now and continues into holiday. It is a rainbow of colors from popsicle bright to sherbet pastel to metallic hues such as silver and rose gold. The techniques of color application vary as well, with everything from a solid all-over single application to balayage. Color is just very fun right now!
Protecting and improving the condition of the hair fabric is critical both before and after a Vibrant Color technique is performed. Guests need to know that we are partners in maintaining their color from proper color formulation and application and our education on how to preserve the look with the right products for at home care.
One of the products we are recommending to our guests for their Vibrant Colors is Probiotic Hair Mask, from Tela’s Life Force Collection.This incredibly restorative mask unleashes radiance, gleaming shine and color vibrancy while leaving hair full body and feeling healthy.
Color preservation is also helped by the addition of the Tela Certified Organic Regenerating Blend comprised of burdock, horsetail, reishi mushroom, red sage and sprouted soy. This proprietary blend plays multiple roles from strengtheners to helping seal in color to antioxidants that help prevent hair color from oxidizing as quickly in between touchups. Our formulas are based in oolong, green and white teas for supercharged antioxidant power to provide color protection against environmental insults and toxins.
Trend Alert #3 Romantic Waves
Long hair is back in a big way with the look of Romantic Waves. Hair is worn full, with either natural waves or hair set in hot or velcro rollers or curled with a big barrel curling iron. But the theme to these romantic waves overall is natural looking. Nothing should appear to be look purposely set. The look is soft with often an uneven curl pattern. In fact, there are many variations of waves to this trend from small to large, even within the same head of hair. Hair can be parted either on the side or down the center.
To achieve the Romantic Wave trend the hair must be in top quality condition. This not only makes hairstyle look beautiful but also gives it the ability to hold its’ waves longer throughout the day. Stay tuned for my next column on 2018 trends!
For product recommendation, more information, or media inquiry go to www.telabeautyorganics.com or contact us at firstname.lastname@example.org or Instagram @telabeautyorganics