• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    What You're Reading on Happi.com

    CPG Sales Surged 19% During Pandemic

    P2 Science Appoints Daina Catanese as Marketing Specialist

    Pinterest Debuts AR Try On for Eyeshadow

    Commercial Business Drives Touchland’s Success
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    10. LG Household & Healthcare

    22. Nu Skin

    21. Blyth

    21. Blyth

    15. Church & Dwight Co.
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    What You're Reading on Happi.com

    CPG Sales Surged 19% During Pandemic

    Fortify+ is 'Anti-Bacterial' Skin Care

    Amyris To Enter Cannabinoid Beauty

    RB Buys Queen V
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    What You're Reading on Happi.com

    CPG Sales Surged 19% During Pandemic

    Pinterest Debuts AR Try On for Eyeshadow

    Commercial Business Drives Touchland’s Success

    Fortify+ is 'Anti-Bacterial' Skin Care
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    BotanicalsPlus

    Croda

    Praan Naturals

    Resolute Oil
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Expert Tips for Business Recovery

    Prepare your business for renewal this summer, says Nancy Trent.

    Expert Tips for Business Recovery
    Nancy Trent
    Related CONTENT
    • Indie To Indie
    • Fragrance & Hand Sanitizer Growth Spotlight: How to Adopt Clean Beauty
    • ACI Offers Insight on Handwashing & Disinfecting During Cold & Flu Season
    • Local COVID-19 Data? Lysol Has an App for That
    • Seasonal Hair Care Suggestions
    Nancy Trent u2028, President of Trent & Company, Inc., Marketing Communications07.13.20

    Get ready because renewal is almost here, and your business better be fit to receive it. The bubonic plague spawned the rise to the Renaissance. There is greatness to be seen from the COVID-19 pandemic, but you have to use lessons learned to inform your next steps.

    Your employees, customers, potential customers, and clients need to know you care now more than ever. We are already seeing a resurgence in voice communication which practically disappeared before COVID. One lesson we’ve learned is that business cannot be conducted on email and text alone, conversations need to happen. Use those conversation to let people know you are there for them, that you are strong, and they can count on you.

    It can be hard to stay positive, but the power is in your own mind. You are what you think, so think big and grow from this. Salon entrepreneur and philanthropist, John Paul DeJoria, co-founder of Paul Mitchell hair care said during a Webinar on Covid-19 recovery, “Everything will be okay at the end. And if it’s not okay, it’s not the end!”

    Despite the current lag, now is the time to ask – what is my business going to look like this time next year? Here are tips for cultivating hope, awakening your superpowers, and kicking your business into gear:

    • Pivot before you cut

    Give your team the chance to take on new tasks and try new things that they otherwise wouldn’t have the time or skills to do. It will make them stronger and keep things fresh.

    • Stay in the limelight

    Going dark in a downturn causes more suffering later – the more marketing you cut the longer it will take to recover. Use this time to find creative ways to spread the word about your value.

    • Forget boundaries

    We may have been physically bound to home, but our minds are free to think bigger and explore beyond the day to day tasks of the organization.

    • Sharpen your navigation skills

    Be sensitive to the time and the signs. We are in uncharted water and opportunities are everywhere. Be ready with what your consumers need before they know they need it.

    • Focus on the relationship vs. the sale

    Don't ask your customers for anything. Instead, get to know them and learn what they want from you and give it to them.

    • Stay flexible

    Circumstances will continue to fluctuate and keeping your business flexible will help it survive and thrive

    • Don't be deterred by hard work and long hours

    You may have to do more to make less these days but equity in time and efforts made now will multiply in rewards later.


    Those who manage to be successful need to leverage it to help and do good for others. It’s good for businesses to think charitably and expansively. Consumers know the most powerful way they can vote is with their dollar and research shows they buy from companies who are doing good.

    Anything related to health, preventative medicine, self-care, and preservation will continue to be in demand, which includes fitness, nutrition, and grooming. COVID has made us more committed to wellness. It contributes to our ability to be resourceful and resilient so we can come back stronger!




    About the expert

    Nancy Trent is a writer and speaker, a lifelong health and beauty advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company, which launched many health and beauty brands, grew out of Nancy’s personal and passionate commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at mailto:nancy@trentandcompany.com.  You may also visit http://www.trentandcompany.com.

     

     

     

     

     

     

    Suggested For You
    Indie To Indie Indie To Indie
    Fragrance & Hand Sanitizer Growth Spotlight: How to Adopt Clean Beauty Fragrance & Hand Sanitizer Growth Spotlight: How to Adopt Clean Beauty
    ACI Offers Insight on Handwashing & Disinfecting During Cold & Flu Season ACI Offers Insight on Handwashing & Disinfecting During Cold & Flu Season
    Local COVID-19 Data? Lysol Has an App for That Local COVID-19 Data? Lysol Has an App for That
    Seasonal Hair Care Suggestions Seasonal Hair Care Suggestions
    Deodorant for Teens, by Teens Deodorant for Teens, by Teens
    Falling Behind in the Digital Race? Falling Behind in the Digital Race?
    Making Your Mark Making Your Mark
    Dowsil Dowsil's El-Tips Silicone Elastomer
    Qosmedix Offers Coronavirus Tips Qosmedix Offers Coronavirus Tips
    Jeen International Expands Jeen International Expands
    The Virus & The Damage Done The Virus & The Damage Done
    Safety Tips for COVID-19 Cleaning Safety Tips for COVID-19 Cleaning
    The Doctor’s Opinion: Dr. Aanand Geria on Skin Issues During the COVID-19 Crisis The Doctor’s Opinion: Dr. Aanand Geria on Skin Issues During the COVID-19 Crisis
    CEW Shares Free Content CEW Shares Free Content

    Related Expert's Opinion

    • Packaging
      Logo Design Trends for 2021 & Beyond

      Logo Design Trends for 2021 & Beyond

      A guide to navigating the biggest and hottest trends so your logo isn't lost in the sea of sameness.
      Katie Lundin, Crowdspring 12.28.20

    • Color Cosmetics | Hair Care | Skin Care
      Recession Proofing Your Brand

      Recession Proofing Your Brand

      It’s only a shock if you’re not prepared. Here are four ways to be ready for the next downturn.
      Mark Jeffreys, Founder, 4Sight 12.14.20

    • Actives | Functional Ingredients | Personal Cleansers | Surfactants
      Lather Up Long-Term Hand Hygiene

      Lather Up Long-Term Hand Hygiene

      For Global Handwashing Day, several Henkel campaigns are aimed at improving compliance for everyone, but especially students.
      Martina Spinatsch, Vice President, Beauty Care, R&D, Henkel North America 10.15.20


    • Actives | Functional Ingredients | Skin Care
      Start a Skin Care Line with Low Minimums

      Start a Skin Care Line with Low Minimums

      Smaller orders enable brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions.
      Gavin Collier, Dynamic Blending 10.11.20

    • Hair Trends for Fall & Winter 2020

      Hair Trends for Fall & Winter 2020

      The top styling trends precisely align with the latest hair cleansing movement, according to this Happi expert.
      Philip Pelusi, hair care expert 10.05.20

    • Color Cosmetics | Preservatives
      Cosmetic Preservatives Outlook

      Cosmetic Preservatives Outlook

      Snapshots of North American, European and Asia-Pacific marketplaces.
      Amit Rawat, Global Market Insights 08.14.20


    • Color Cosmetics | Skin Care

      AR Is Crucial Post-COVID19

      Augmented reality is the new reality for the beauty industry, explains David Ripert.
      David Ripert, Poplar 08.09.20

    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Beauty & Social Media Marketing

      Beauty & Social Media Marketing

      It's a new frontier for everyone, says Lisa Hurst of Upshot Agency.
      Lisa Hurst, Upshot Agency 06.14.20

    • Freshen Skin for Summer

      Freshen Skin for Summer

      This beauty expert offers insight on key ingredients and products for the season.
      Dylan Mustapich, Lead Esthie at Face Haus NYC 05.11.20


    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Surfactants
      Cleaners, Consumers & COVID-19

      Cleaners, Consumers & COVID-19

      Lisa Mabe details what consumers want and how marketers can deliver it.
      Lisa Mabe, Green Purse PR 05.04.20

    • Color Cosmetics | Pigments | Skin Care
      Cosmetics & COVID-19

      Cosmetics & COVID-19

      There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.
      Chris Becker 04.25.20

    • Functional Ingredients | Hair Care | Pigments | Surfactants
      Maintaining Hair Color During the Pandemic

      Maintaining Hair Color During the Pandemic

      There are ways to enhance and extend hair color while stay-at-home orders remain in place, according to Dr. Serkan Aygin.
      Serkan Aygin, MD, Serkan Aylin Clinic 04.20.20


    • Functional Ingredients | Personal Cleansers | Skin Care
      Keep Your Hands Healthy After Washing

      Keep Your Hands Healthy After Washing

      COVID-19 is taking a toll on hands; here's some help from Aprinnova.
      John Toner , Aprinnova 04.13.20

    • Hair Trends for Spring & Summer 2020

      Hair Trends for Spring & Summer 2020

      Extreme hair juxtaposes a balanced scalp to create style equilibrium.
      Philip Pelusi, Hair care expert 04.06.20

    • Color Cosmetics | Hair Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
      SBA Loans Under the CARES Act

      SBA Loans Under the CARES Act

      Foley & Lardner attorneys explain this small business lifeline.
      Jamie N. Class Frank S. Murray Jr Erin L. Toomey Thomas B. Spillane Leslie A. Pinney Casey K. Fleming Daniel A. Kaplan Sarita R. Olson, Foley & Lardner LLP 04.06.20

    Trending
    • Formulating Liquid Laundry Detergents
    • Commercial Business Drives Touchland’s Success
    • Ipsy Adds New Personal Care Brand
    • Youbody Debuts Waterless Body Wash
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    Breaking News
    • What You're Reading on Happi.com
    • CPG Sales Surged 19% During Pandemic
    • P2 Science Appoints Daina Catanese as Marketing Specialist
    • Pinterest Debuts AR Try On for Eyeshadow
    • Commercial Business Drives Touchland’s Success
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login