• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Rise… Then Shine

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence

    Cocokind Adds More Information on Packaging

    Sustainable Cosmetics Summit is Online in June
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    45. Helen of Troy

    40. Atlantic Coast Brands

    12. Sealed Air Diversey

    1. Unilever

    15. Sun Products
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Croda International Acquires Alban Muller

    All’s Well with Wellness

    Sustainable Cosmetics Summit is Online in June

    BASF Care Chemicals Issues Price Increase

    Innospec Increases Prices
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence

    Cocokind Adds More Information on Packaging

    All’s Well with Wellness
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Jeen International

    Siltech Corporation

    LipoTrue Inc.

    Praan Naturals
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Expert Tips for Business Recovery

    Prepare your business for renewal this summer, says Nancy Trent.

    Expert Tips for Business Recovery
    Nancy Trent
    Related CONTENT
    • A Beauty Subscription for Women of Color
    • State of the Beauty Industry, Part I
    • CloroxPro Helps Ohio State Create COVID-19 Cleaning Course
    • Indie To Indie
    • Fragrance & Hand Sanitizer Growth Spotlight: How to Adopt Clean Beauty
    Nancy Trent u2028, President of Trent & Company, Inc., Marketing Communications07.13.20

    Get ready because renewal is almost here, and your business better be fit to receive it. The bubonic plague spawned the rise to the Renaissance. There is greatness to be seen from the COVID-19 pandemic, but you have to use lessons learned to inform your next steps.

    Your employees, customers, potential customers, and clients need to know you care now more than ever. We are already seeing a resurgence in voice communication which practically disappeared before COVID. One lesson we’ve learned is that business cannot be conducted on email and text alone, conversations need to happen. Use those conversation to let people know you are there for them, that you are strong, and they can count on you.

    It can be hard to stay positive, but the power is in your own mind. You are what you think, so think big and grow from this. Salon entrepreneur and philanthropist, John Paul DeJoria, co-founder of Paul Mitchell hair care said during a Webinar on Covid-19 recovery, “Everything will be okay at the end. And if it’s not okay, it’s not the end!”

    Despite the current lag, now is the time to ask – what is my business going to look like this time next year? Here are tips for cultivating hope, awakening your superpowers, and kicking your business into gear:

    • Pivot before you cut

    Give your team the chance to take on new tasks and try new things that they otherwise wouldn’t have the time or skills to do. It will make them stronger and keep things fresh.

    • Stay in the limelight

    Going dark in a downturn causes more suffering later – the more marketing you cut the longer it will take to recover. Use this time to find creative ways to spread the word about your value.

    • Forget boundaries

    We may have been physically bound to home, but our minds are free to think bigger and explore beyond the day to day tasks of the organization.

    • Sharpen your navigation skills

    Be sensitive to the time and the signs. We are in uncharted water and opportunities are everywhere. Be ready with what your consumers need before they know they need it.

    • Focus on the relationship vs. the sale

    Don't ask your customers for anything. Instead, get to know them and learn what they want from you and give it to them.

    • Stay flexible

    Circumstances will continue to fluctuate and keeping your business flexible will help it survive and thrive

    • Don't be deterred by hard work and long hours

    You may have to do more to make less these days but equity in time and efforts made now will multiply in rewards later.


    Those who manage to be successful need to leverage it to help and do good for others. It’s good for businesses to think charitably and expansively. Consumers know the most powerful way they can vote is with their dollar and research shows they buy from companies who are doing good.

    Anything related to health, preventative medicine, self-care, and preservation will continue to be in demand, which includes fitness, nutrition, and grooming. COVID has made us more committed to wellness. It contributes to our ability to be resourceful and resilient so we can come back stronger!




    About the expert

    Nancy Trent is a writer and speaker, a lifelong health and beauty advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company, which launched many health and beauty brands, grew out of Nancy’s personal and passionate commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at mailto:nancy@trentandcompany.com.  You may also visit http://www.trentandcompany.com.

     

     

     

     

     

     

    Suggested For You
    A Beauty Subscription for Women of Color A Beauty Subscription for Women of Color
    State of the Beauty Industry, Part I State of the Beauty Industry, Part I
    CloroxPro Helps Ohio State Create COVID-19 Cleaning Course CloroxPro Helps Ohio State Create COVID-19 Cleaning Course
    Indie To Indie Indie To Indie
    Fragrance & Hand Sanitizer Growth Spotlight: How to Adopt Clean Beauty Fragrance & Hand Sanitizer Growth Spotlight: How to Adopt Clean Beauty
    ACI Offers Insight on Handwashing & Disinfecting During Cold & Flu Season ACI Offers Insight on Handwashing & Disinfecting During Cold & Flu Season
    Local COVID-19 Data? Lysol Has an App for That Local COVID-19 Data? Lysol Has an App for That
    Seasonal Hair Care Suggestions Seasonal Hair Care Suggestions
    Deodorant for Teens, by Teens Deodorant for Teens, by Teens
    Falling Behind in the Digital Race? Falling Behind in the Digital Race?
    Making Your Mark Making Your Mark
    Dowsil Dowsil's El-Tips Silicone Elastomer
    Qosmedix Offers Coronavirus Tips Qosmedix Offers Coronavirus Tips
    Jeen International Expands Jeen International Expands
    The Virus & The Damage Done The Virus & The Damage Done

    Related Expert's Opinion

    • Skin Care
      Improve Your Innovation Process

      Improve Your Innovation Process

      Ask questions to evaluate your organization's innovation and identify areas for improvement.
      Jordan Erskine, Dynamic Blending 02.28.21

    • Skin Care
      Lessons from a 98-year-old Female Entrepreneur

      Lessons from a 98-year-old Female Entrepreneur

      Elizabeth Grant, founder and CEO of her eponymous skin care brand, shares a few of the valuable lessons she's learned over the years.
      Elizabeth Grant, CEO/Founder, Elizabeth Grant Skin Care 02.14.21

    • Packaging
      Logo Design Trends for 2021 & Beyond

      Logo Design Trends for 2021 & Beyond

      A guide to navigating the biggest and hottest trends so your logo isn't lost in the sea of sameness.
      Katie Lundin, Crowdspring 12.28.20


    • Color Cosmetics | Hair Care | Skin Care
      Recession Proofing Your Brand

      Recession Proofing Your Brand

      It’s only a shock if you’re not prepared. Here are four ways to be ready for the next downturn.
      Mark Jeffreys, Founder, 4Sight 12.14.20

    • Actives | Functional Ingredients | Personal Cleansers | Surfactants
      Lather Up Long-Term Hand Hygiene

      Lather Up Long-Term Hand Hygiene

      For Global Handwashing Day, several Henkel campaigns are aimed at improving compliance for everyone, but especially students.
      Martina Spinatsch, Vice President, Beauty Care, R&D, Henkel North America 10.15.20

    • Actives | Functional Ingredients | Skin Care
      Start a Skin Care Line with Low Minimums

      Start a Skin Care Line with Low Minimums

      Smaller orders enable brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions.
      Gavin Collier, Dynamic Blending 10.11.20


    • Hair Trends for Fall & Winter 2020

      Hair Trends for Fall & Winter 2020

      The top styling trends precisely align with the latest hair cleansing movement, according to this Happi expert.
      Philip Pelusi, hair care expert 10.05.20

    • Color Cosmetics | Preservatives
      Cosmetic Preservatives Outlook

      Cosmetic Preservatives Outlook

      Snapshots of North American, European and Asia-Pacific marketplaces.
      Amit Rawat, Global Market Insights 08.14.20

    • Color Cosmetics | Skin Care

      AR Is Crucial Post-COVID19

      Augmented reality is the new reality for the beauty industry, explains David Ripert.
      David Ripert, Poplar 08.09.20


    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Beauty & Social Media Marketing

      Beauty & Social Media Marketing

      It's a new frontier for everyone, says Lisa Hurst of Upshot Agency.
      Lisa Hurst, Upshot Agency 06.14.20

    • Freshen Skin for Summer

      Freshen Skin for Summer

      This beauty expert offers insight on key ingredients and products for the season.
      Dylan Mustapich, Lead Esthie at Face Haus NYC 05.11.20

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Surfactants
      Cleaners, Consumers & COVID-19

      Cleaners, Consumers & COVID-19

      Lisa Mabe details what consumers want and how marketers can deliver it.
      Lisa Mabe, Green Purse PR 05.04.20


    • Color Cosmetics | Pigments | Skin Care
      Cosmetics & COVID-19

      Cosmetics & COVID-19

      There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.
      Chris Becker 04.25.20

    • Functional Ingredients | Hair Care | Pigments | Surfactants
      Maintaining Hair Color During the Pandemic

      Maintaining Hair Color During the Pandemic

      There are ways to enhance and extend hair color while stay-at-home orders remain in place, according to Dr. Serkan Aygin.
      Serkan Aygin, MD, Serkan Aylin Clinic 04.20.20

    • Functional Ingredients | Personal Cleansers | Skin Care
      Keep Your Hands Healthy After Washing

      Keep Your Hands Healthy After Washing

      COVID-19 is taking a toll on hands; here's some help from Aprinnova.
      John Toner , Aprinnova 04.13.20

    Trending
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    Breaking News
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    • Sozio Acquires Scentessence
    • Cocokind Adds More Information on Packaging
    • Sustainable Cosmetics Summit is Online in June
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Probiotic Evidenced to Assist Digestive Recovery from a Complex Surgery
    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    AOC Announces EMEA Price Increase
    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    NAMSA Acquires American Preclinical Services
    Quidel's QuickVue At-Home COVID-19 Test Earns EUA
    Memic Receives FDA Marketing Authorization for Hominis
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Fusion Pharmaceuticals Acquires IPN-1087
    Strata Oncology Unveils Strata PATH Trial
    Alimentiv Acquires McDougall Scientific
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    IT Cosmetics Supports Women’s Confidence
    Inter Parfums Reports a Strong Fourth Quarter
    Universal Engraving Announces New President
    Happi

    Latest Breaking News From Happi

    Croda International Acquires Alban Muller
    Givaudan Active Beauty Launches Omegablue
    Sozio Acquires Scentessence
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer
    Crossmark turns to Eagle Systems for cold foil
    Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Domtar Completes Sale of Personal Care Business
    Mitsui to Sell Chinese Nonwovens Business
    Dr. J's Disinfectant Wipes Approved for Distribution in CA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    SeaSpine Releases Reef TO (TLIF Oblique) Interbody System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login