• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    P2 Science Appoints Daina Catanese as Marketing Specialist

    Pinterest Debuts AR Try On for Eyeshadow

    Commercial Business Drives Touchland’s Success

    Fortify+ is 'Anti-Bacterial' Skin Care

    Colonial Chemical Makes Promotions
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    23. Pierre Fabre

    2. Colgate-Palmolive

    33. Combe Incorporated

    21. Blyth

    48. Obagi
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Fortify+ is 'Anti-Bacterial' Skin Care

    Amyris To Enter Cannabinoid Beauty

    RB Buys Queen V

    NY's 1,4-Dioxane Law May Impact Concentrated Cleaners

    Sabinsa's Top Scientist Addresses US FDA
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Pinterest Debuts AR Try On for Eyeshadow

    Commercial Business Drives Touchland’s Success

    Fortify+ is 'Anti-Bacterial' Skin Care

    Coty Appoints Chief Procurement Officer

    Amyris To Enter Cannabinoid Beauty
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Croda

    Siltech Corporation

    Praan Naturals

    Centerchem Inc
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Women's Wellness

    Putting the science into female personal care for all stages of life.

    Women
    Dr. Eileen Buttimer
    Related CONTENT
    • P2 Science Appoints Daina Catanese as Marketing Specialist
    • Flow Launches Collagen Waters
    • Associations Congratulate Biden & Harris
    • The Effect of Quarantine on Women’s Hair
    • A Surge in Interest for Supplements & Vitamins
    Dr. Eileen Buttimer, Managing Partner – Consumer Advisory, Oakland Innovation09.14.20
    The wellness phenomenon has taken female consumer healthcare by storm, stimulating a huge amount of market interest and investment. It is leading to exciting developments in areas that have lacked innovation in the past, such as intimate health, menstrual care and the menopause. 

    All of this is very welcome. But it’s vital that the wellness movement takes positive steps to advance female health and doesn’t peddle products or ideas founded in misinformation.
     

    Evidence vs. groundless claims 

    Right now, industries focusing on female health and wellness have a golden opportunity to right some historic wrongs of mainstream medicine. Traditional approaches often marginalised or ignored female health issues, creating gender-based knowledge gaps with potentially harmful consequences. 

    New product development in the female health and wellness space should meet properly defined needs and any claims must be grounded in science. This goes for the full gamut of products, from nutritional supplements and sanitary pads to OTC thrush treatments and mood enhancing apps.

    Understanding female physiology and ensuring wellness claims are underpinned by robust clinical trials is one part of the solution. But data also has a role to play. In the digital age we can gather and leverage an unprecedented depth and breadth of insights about women. We have new ways to understand the health and wellness concerns and priorities affecting women of different ages, life stages and ethnicity.  

     

    The femtech effect

    Connected femtech products have the ability to generate a more complete picture of female health and wellness than we have ever seen before. They offer a route to engage directly with individuals, specific cohorts of women and the wider female population.

    Using femtech to gather information about specific female health and wellness issues could prove hugely beneficial, enabling purposeful innovation rooted in principles such as diversity by design.

     A critical factor here will be the quality and reliability of devices, apps and the data they harness. What’s more, they must tread a careful line between consumer and medical aspects of healthcare, ensuring any regulatory requirements are properly understood. At what point does that period tracking app advising on optimum time to conceive, skincare or nutritional needs constitute a medical device? This consideration is especially significant for apps or devices incorporating a diagnostic element.

     

    A convergence of expertise

    Traditional brands and new market entrants alike are keen to find relevant and meaningful ways to connect with consumers on digital platforms. The wellness trend can be an effective catalyst for this. Nevertheless, it’s a complex area demanding a special blend of expertise.

     

    Product development might require input from biologists, chemists, engineers or nutritionists. Behavioural experts and digital designers that understand user needs from a female perspective also have a role to play. And guidance from professionals with regulatory expertise is essential.

     

    As the landscape continues to evolve, industries focusing on female health and wellness have an opportunity and a responsibility. We need science-led approaches that improve health and wellness for all women at all stages of life, for now and for future generations.

     

     

     

    Author bio

    Dr Eileen Buttimer is a biochemist with a strong career history in new product development and innovation management. At Oakland Innovation Eileen is the Managing Partner for Consumer Advisory, helping clients shape R&D strategy and support its execution. She recently authored a whitepaper exploring current trends in female health and wellness. It’s available to download free of charge on the Oakland Innovation website. 

     

    Related Searches
    • pyrethrum
    • diversapack
    • urban outfitters
    • delpani
    Suggested For You
    Beauty by the Numbers: Supplement Sensation Beauty by the Numbers: Supplement Sensation
    Drink It In! Drink It In!
    Neutrogena Expands Hydro Boost for Hair Care  Neutrogena Expands Hydro Boost for Hair Care
    P2 Science Appoints Daina Catanese as Marketing Specialist P2 Science Appoints Daina Catanese as Marketing Specialist
    Flow Launches Collagen Waters Flow Launches Collagen Waters
    Associations Congratulate Biden & Harris Associations Congratulate Biden & Harris
    The Effect of Quarantine on Women’s Hair The Effect of Quarantine on Women’s Hair
    A Surge in Interest for Supplements & Vitamins A Surge in Interest for Supplements & Vitamins
    Coming Clean About Clean Beauty Coming Clean About Clean Beauty
    Olay Scientists Create Kits for Teachers Olay Scientists Create Kits for Teachers
    Cure Crate Delivers CBD Cure Crate Delivers CBD
    Alba Botanica Taps Surfer as Brand Ambassador Alba Botanica Taps Surfer as Brand Ambassador
    Bluemercury Virtual Wellness Event Bluemercury Virtual Wellness Event
    Vejii Taps Tia Blanco as Brand Ambassador Vejii Taps Tia Blanco as Brand Ambassador
    HydraFacial Adds Murad Booster HydraFacial Adds Murad Booster

    Related Expert's Opinion

    • Packaging
      Logo Design Trends for 2021 & Beyond

      Logo Design Trends for 2021 & Beyond

      A guide to navigating the biggest and hottest trends so your logo isn't lost in the sea of sameness.
      Katie Lundin, Crowdspring 12.28.20

    • Color Cosmetics | Hair Care | Skin Care
      Recession Proofing Your Brand

      Recession Proofing Your Brand

      It’s only a shock if you’re not prepared. Here are four ways to be ready for the next downturn.
      Mark Jeffreys, Founder, 4Sight 12.14.20

    • Actives | Functional Ingredients | Personal Cleansers | Surfactants
      Lather Up Long-Term Hand Hygiene

      Lather Up Long-Term Hand Hygiene

      For Global Handwashing Day, several Henkel campaigns are aimed at improving compliance for everyone, but especially students.
      Martina Spinatsch, Vice President, Beauty Care, R&D, Henkel North America 10.15.20


    • Actives | Functional Ingredients | Skin Care
      Start a Skin Care Line with Low Minimums

      Start a Skin Care Line with Low Minimums

      Smaller orders enable brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions.
      Gavin Collier, Dynamic Blending 10.11.20

    • Hair Trends for Fall & Winter 2020

      Hair Trends for Fall & Winter 2020

      The top styling trends precisely align with the latest hair cleansing movement, according to this Happi expert.
      Philip Pelusi, hair care expert 10.05.20

    • Color Cosmetics | Preservatives
      Cosmetic Preservatives Outlook

      Cosmetic Preservatives Outlook

      Snapshots of North American, European and Asia-Pacific marketplaces.
      Amit Rawat, Global Market Insights 08.14.20


    • Color Cosmetics | Skin Care

      AR Is Crucial Post-COVID19

      Augmented reality is the new reality for the beauty industry, explains David Ripert.
      David Ripert, Poplar 08.09.20

    • Expert Tips for Business Recovery

      Expert Tips for Business Recovery

      Prepare your business for renewal this summer, says Nancy Trent.
      Nancy Trent u2028, President of Trent & Company, Inc., Marketing Communications 07.13.20

    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Beauty & Social Media Marketing

      Beauty & Social Media Marketing

      It's a new frontier for everyone, says Lisa Hurst of Upshot Agency.
      Lisa Hurst, Upshot Agency 06.14.20


    • Freshen Skin for Summer

      Freshen Skin for Summer

      This beauty expert offers insight on key ingredients and products for the season.
      Dylan Mustapich, Lead Esthie at Face Haus NYC 05.11.20

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Surfactants
      Cleaners, Consumers & COVID-19

      Cleaners, Consumers & COVID-19

      Lisa Mabe details what consumers want and how marketers can deliver it.
      Lisa Mabe, Green Purse PR 05.04.20

    • Color Cosmetics | Pigments | Skin Care
      Cosmetics & COVID-19

      Cosmetics & COVID-19

      There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.
      Chris Becker 04.25.20


    • Functional Ingredients | Hair Care | Pigments | Surfactants
      Maintaining Hair Color During the Pandemic

      Maintaining Hair Color During the Pandemic

      There are ways to enhance and extend hair color while stay-at-home orders remain in place, according to Dr. Serkan Aygin.
      Serkan Aygin, MD, Serkan Aylin Clinic 04.20.20

    • Functional Ingredients | Personal Cleansers | Skin Care
      Keep Your Hands Healthy After Washing

      Keep Your Hands Healthy After Washing

      COVID-19 is taking a toll on hands; here's some help from Aprinnova.
      John Toner , Aprinnova 04.13.20

    • Hair Trends for Spring & Summer 2020

      Hair Trends for Spring & Summer 2020

      Extreme hair juxtaposes a balanced scalp to create style equilibrium.
      Philip Pelusi, Hair care expert 04.06.20

    Trending
    • Formulating Liquid Laundry Detergents
    • Amyris To Enter Cannabinoid Beauty
    • RB Buys Queen V
    • Ashland Acquires Schülke & Mayr's Personal Care Business
    • Nailing It In 2020
    Breaking News
    • P2 Science Appoints Daina Catanese as Marketing Specialist
    • Pinterest Debuts AR Try On for Eyeshadow
    • Commercial Business Drives Touchland’s Success
    • Fortify+ is 'Anti-Bacterial' Skin Care
    • Colonial Chemical Makes Promotions
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login