• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    The Honest Company Files for IPO

    Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

    Chanel Launches Plumping Lipstick

    What You’re Reading on Happi.com

    Mushrooms Are Key Ingredients in Beauty & Wellness
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    38. Prestige Brands

    26. Scentsy

    10. Diversey

    15. Chanel

    5. Avon Products
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Kao Promotes Hand Washing

    Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

    Chanel Launches Plumping Lipstick

    What You’re Reading on Happi.com

    Mushrooms Are Key Ingredients in Beauty & Wellness
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Kao Promotes Hand Washing

    The Honest Company Files for IPO

    Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

    Chanel Launches Plumping Lipstick

    What You’re Reading on Happi.com
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Resolute Oil

    Ashland

    Baralan USA

    KLK OLEO

    Lubrizol Life Science
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Start a Skin Care Line with Low Minimums

    Smaller orders enable brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions.

    Start a Skin Care Line with Low Minimums
    Related CONTENT
    • Kao Promotes Hand Washing
    • Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    • Mushrooms Are Key Ingredients in Beauty & Wellness
    • In-Cosmetics Launches Dedicated Digital Space—Discover
    • CDC Says Soap & Detergent is Enough To Reduce Risk of Infection
    Gavin Collier, Dynamic Blending10.11.20
    Minimum order quantities (MOQ) are something that both small and large businesses must factor into their startup plans. As the classic trilemma philosophy goes, you can’t have something that is all at once high-quality, quickly made and inexpensive. 
     
    It is not feasible for large manufacturing facilities to turn out good products in small orders; neither is it within the power of small businesses to order 50,000 of a single product without an enormous amount of capital. In 2019, Vogue business hypothesized that at least $1.5 million was needed to start a beauty brand. The list of promising entrepreneurs with access to that kind of money is, not surprisingly, small.
     
    The internet has no doubt changed the way the beauty industry works. Makeup is available online, meaning a brick-and-mortar store is no longer needed for a successful brand launch. Marketing now revolves around fairly affordable things such as YouTube tutorials, email lists, social media sharing and personalized messaging. But manufacturing continues to be a high-cost barrier for many indie brands. 
     
    These considerations don’t preclude smaller brands from getting started. A little creativity and a broader manufacturing vision are all that are required to work for lean startups and make everyone happy.
     

    Beauty entrepreneurs could use some helping hands.
    Beginning a beauty brand starts with a good idea, a strong commitment to making it happen, and not only a vision, but a solid plan for the future. All of these pieces are vital in approaching a cosmetic manufacturer for a quote, but the final one, strategy, might be the most influential. 
     
    Creating a long-term relationship with clients is one of the ways manufacturers make money. If you can demonstrate a strategy to grow and scale your business, an initial small order turns into a long-term large order. Entrepreneurs with this kind of vision have a good shot of negotiating contracts with a smaller minimum order. 
     
    One of the traits of successful entrepreneurs is the ability to sell themselves and to secure funding from the right resources. A potential manufacturing facility can be thought of as an investor, who needs a full business plan and reasons to grant slack on MOQs. 
     
    Along with a strong plan for future growth, it can help to showcase how the business will benefit the cosmetic manufacturer in other ways. 
     
    For example, according to JP Morgan Chase, more than 99% of US companies are small businesses. That’s a huge customer base for manufacturers, particularly the businesses planning on expanding once they’ve tested their products on a smaller run. The IRS reports that nearly 40% of all businesses have under $100,000 in revenue, so odds are, there are beauty entrepreneurs out there with dollars to spend on a new venture, but not enough funding to pay exorbitant fees and place huge minimum quantity orders. Opening up to this new market is the future of skin care manufacturing. 
     
    Additionally, manufacturers operate on a B2B model. This means that they are selling their services to businesses, instead of directly to consumers. The Incite Group states that 91% of all B2B purchasing decisions are influenced by word-of-mouth. Since entrepreneurs tend to hang out and network with other, like-minded individuals, that recommendation should mean something. It can’t hurt to point out that word-of-mouth referrals are worth up to five times the value of any other form of marketing, and offer a social media post if the results are satisfactory. 


    Stay on Top of Trends
     
    Finally, requesting a low minimum order quantity doesn’t need to be framed in terms of funding shortages. In the beauty industry, trends are the rulers of the marketplace. Any cosmetics manufacturer that loses the ability to follow spur-of-the-moment trends will lose out. Smaller minimum orders allow the flexibility of brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions. They also have the ability to advertise “limited runs” of a product, increasing the appeal. 
     
    All of these advantages can help an aspiring beauty entrepreneur broker a satisfactory manufacturing deal. But finding the right fit is about more than just an affordable contract. 
     
    Pay attention in seeking out a cosmetic manufacturer. Those completely unwilling to negotiate on order minimums or future commitments are probably not invested in the success of their clients. 
     
    A manufacturer is a supplier, yes, but due to the nature of the beauty industry, manufacturers and entrepreneurs need to work closely together to develop the right formula, put together a timeline and packaging options, at the minimum. The best cosmetic manufacturer will understand that the success of their clients leads to larger profits for them. 
     
    As technology continues to help the world shrink, business owners have more consumer power than ever. It’s time for manufacturers to recognize that and provide more flexibility. The clear benefits for both parties make a convincing case for lowered MOQs and a greater investment in client success. 



    Gavin Collier
    About the Author
    Gavin Collier began his education at Brigham Young University where he earned his Bachelor of Science in Biology. His major included emphasis in chemistry as well as Molecular, Micro and Evolutionary Biology. With his scientific knowledge, Collier worked in chemical formulations research and development for several years. Thereafter, hecontinued his education and attended law school where he earned his Doctor of Jurisprudence.
     
    Collier is a licensed attorney in the State of Utah and practiced in Federal and State Court. He has demonstrated again and again his skill as a trial attorney and skilled negotiator. Collier is also an entrepreneur and has co-founded Dynamic Blending Specialists, NarcX as well as other successful businesses.
     
    Related Searches
    • Actives
    • Functional Ingredients
    • Skin Care
    Related Knowledge Center
    • Actives
    • Functional Ingredients
    • Skin Care
    Suggested For You
    What’s Your Hydration IQ? What’s Your Hydration IQ?
    Kao Promotes Hand Washing Kao Promotes Hand Washing
    Guangzhou Builds Beauty Park To Woo L Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    Mushrooms Are Key Ingredients in Beauty & Wellness Mushrooms Are Key Ingredients in Beauty & Wellness
    In-Cosmetics Launches Dedicated Digital Space—Discover In-Cosmetics Launches Dedicated Digital Space—Discover
    CDC Says Soap & Detergent is Enough To Reduce Risk of Infection CDC Says Soap & Detergent is Enough To Reduce Risk of Infection
    Symrise Reorganizes Scent & Care Segments Symrise Reorganizes Scent & Care Segments
    Ouai Haircare Ouai Haircare's Jen Atkin Joins Forces with e.l.f. Cosmetics
    How 2020 Changed Aesthetics How 2020 Changed Aesthetics
    Excellentia International Excellentia International
    A Return to Castile Soap? A Return to Castile Soap?
    Mav Beauty Brands Demonstrates Resilience in 2020 Mav Beauty Brands Demonstrates Resilience in 2020
    Carbon Data for Personal Care Labels Carbon Data for Personal Care Labels
    The Politics of Sunscreens Are Heating Up The Politics of Sunscreens Are Heating Up
    Formulated Solutions Appoints VP of Filling and Packaging Operations Formulated Solutions Appoints VP of Filling and Packaging Operations

    Related Expert's Opinion

    • Skin Care
      Improve Your Innovation Process

      Improve Your Innovation Process

      Ask questions to evaluate your organization's innovation and identify areas for improvement.
      Jordan Erskine, Dynamic Blending 02.28.21

    • Skin Care
      Lessons from a 98-year-old Female Entrepreneur

      Lessons from a 98-year-old Female Entrepreneur

      Elizabeth Grant, founder and CEO of her eponymous skin care brand, shares a few of the valuable lessons she's learned over the years.
      Elizabeth Grant, CEO/Founder, Elizabeth Grant Skin Care 02.14.21

    • Color Cosmetics | Hair Care | Skin Care
      Recession Proofing Your Brand

      Recession Proofing Your Brand

      It’s only a shock if you’re not prepared. Here are four ways to be ready for the next downturn.
      Mark Jeffreys, Founder, 4Sight 12.14.20


    • Actives | Functional Ingredients | Personal Cleansers | Surfactants
      Lather Up Long-Term Hand Hygiene

      Lather Up Long-Term Hand Hygiene

      For Global Handwashing Day, several Henkel campaigns are aimed at improving compliance for everyone, but especially students.
      Martina Spinatsch, Vice President, Beauty Care, R&D, Henkel North America 10.15.20

    • Color Cosmetics | Skin Care

      AR Is Crucial Post-COVID19

      Augmented reality is the new reality for the beauty industry, explains David Ripert.
      David Ripert, Poplar 08.09.20

    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Beauty & Social Media Marketing

      Beauty & Social Media Marketing

      It's a new frontier for everyone, says Lisa Hurst of Upshot Agency.
      Lisa Hurst, Upshot Agency 06.14.20


    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Surfactants
      Cleaners, Consumers & COVID-19

      Cleaners, Consumers & COVID-19

      Lisa Mabe details what consumers want and how marketers can deliver it.
      Lisa Mabe, Green Purse PR 05.04.20

    • Color Cosmetics | Pigments | Skin Care
      Cosmetics & COVID-19

      Cosmetics & COVID-19

      There are some cosmetics that GenZ just cannot live without, explains Chris Becker, founder of Rising Consumers Market Research.
      Chris Becker 04.25.20

    • Functional Ingredients | Hair Care | Pigments | Surfactants
      Maintaining Hair Color During the Pandemic

      Maintaining Hair Color During the Pandemic

      There are ways to enhance and extend hair color while stay-at-home orders remain in place, according to Dr. Serkan Aygin.
      Serkan Aygin, MD, Serkan Aylin Clinic 04.20.20


    • Functional Ingredients | Personal Cleansers | Skin Care
      Keep Your Hands Healthy After Washing

      Keep Your Hands Healthy After Washing

      COVID-19 is taking a toll on hands; here's some help from Aprinnova.
      John Toner , Aprinnova 04.13.20

    • Color Cosmetics | Hair Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
      SBA Loans Under the CARES Act

      SBA Loans Under the CARES Act

      Foley & Lardner attorneys explain this small business lifeline.
      Jamie N. Class Frank S. Murray Jr Erin L. Toomey Thomas B. Spillane Leslie A. Pinney Casey K. Fleming Daniel A. Kaplan Sarita R. Olson, Foley & Lardner LLP 04.06.20

    • Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants
      Beauty Gives Back

      Beauty Gives Back

      The Panama Beauty Project's profound impact on the women of Portobelo, Panama and an executive who was there.
      Caren Dres-Hajeski, Acme-Hardesty 03.30.20


    • Actives | Functional Ingredients | Personal Cleansers
      Bell International Expands Sanitizer Production

      Bell International Expands Sanitizer Production

      Expects to manufacture 22 million units in the coming weeks.
      Marisa Plescia, Bell International Laboratories 03.27.20

    • Actives | Functional Ingredients | I&I Marketplace | Surfactants
      Coronavirus & Cleaning

      Coronavirus & Cleaning

      New research suggests renewed focus on restrooms.
      Tom Morrison, Kaivac, Inc. 03.15.20

    • Color Cosmetics | Hair Care | Skin Care
      How To Find the Right Design Agency

      How To Find the Right Design Agency

      A good agency should feel like an extension of your team.
      Paul Woodvine, Managing Creative Director, Vault49 03.10.20

    Trending
    • Henkel Appoints New EVP Of Beauty Care
    • Sunscreen On The Spot
    • BASF Debuts Sacred Patch For Skin Care
    • Formulating Liquid Laundry Detergents
    • Tide Encourages Everyone To #TurnToCold
    Breaking News
    • The Honest Company Files for IPO
    • Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    • Chanel Launches Plumping Lipstick
    • What You’re Reading on Happi.com
    • Mushrooms Are Key Ingredients in Beauty & Wellness
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kyowa Hakko Launches Heat-Treated Probiotic Strain for Eye Health
    CGA-7 Green Coffee Extract by Vidya Herbs Achieves Self-Affirmed GRAS Status
    Nutritional Complex Evidenced to Reduce Preterm Birth
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies to Sponsor and Exhibit at the North American Pultrusion Conference 2021
    Barentz Expands Canadian CASE Team
    Shepherd Color Company Opens Sales Office in China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMS Establishes New Payment for Pelvalon’s Eclipse System
    Varian, Google Cloud Partner to Bring Convenience to Cancer Therapy
    Resonetics Leases New Manufacturing Space in Costa Rica
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Frontage Expands Capabilities at its Clinical Site in Secaucus, NJ
    Ascendia Pharmaceuticals Poised for Expansion
    Bora Pharmaceuticals Adds Roller Compaction Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    Henkel Management Board Welcomes Wolfgang König
    Mielle Organics Gets a Major Investment
    Happi

    Latest Breaking News From Happi

    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Estée Lauder Expands Beautiful Fragrance Collection
    The Honest Company Files for IPO
    Ink World

    Latest Breaking News From Ink World

    SE-DA Invests in Kornit Presto S
    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Dantex elevates Joseph Sanchez to digital business development manager
    Mactac's Kevin Clunie joins TLMI panel
    MacDermid announces two new global sales roles
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Precision Textiles Offers Biodegradable Medical Fabric
    Northshore Launches Megamax Briefs in New Colors
    Essity Acquires Distribution Rights to Sorbact in Australia and New Zealand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    HSS and LimaCorporate Open Provider-Based 3D Design and Printing Facility
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times
    Lux Research: 3D Printing Market to Reach $51 Billion in 2030

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login