• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    46. Atlantic Coast Brands

    1. Procter & Gamble

    36. High Ridge Brands

    49. Farouk Systems

    45. Dermalogica
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Surge in Interest for Supplements & Vitamins

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Praan Naturals

    Centerchem Inc

    KLK OLEO

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Lather Up Long-Term Hand Hygiene

    For Global Handwashing Day, several Henkel campaigns are aimed at improving compliance for everyone, but especially students.

    Lather Up Long-Term Hand Hygiene
    Related CONTENT
    • A Surge in Interest for Supplements & Vitamins
    • Redken's Acidic Range Is 60 Years in the Making
    • Nailing It in 2020
    • Three Form Vertical Beauty Alliance
    • Amyris Named a Top Social & Environmental Impact Company
    Martina Spinatsch, Vice President, Beauty Care, R&D, Henkel North America10.15.20
    As we prepare for cold and flu season, it’s important to take note of this year’s Global Handwashing Day theme—Hand Hygiene for All. Its premise encourages the effective adoption of hand hygiene habits in every society across the globe now and into the future. While this may seem like a tall order, it’s a goal that begins with a simple but effective habit—handwashing with soap.
     
    Research commissioned by the Dial one of Henkel’s beauty brands, seems to indicate an uptick in US consumers’ hygiene habits, particularly around liquid hand soap. According to one survey1, over two-thirds of Dial consumers who participated claim to be washing their hands more often as result of the pandemic. In fact, half of respondents expect to use liquid hand soap for more occasions during the next six months, and nearly a quarter anticipate using it more than twice as much as they did prior to the pandemic.
     

    Healthy handwashing habits start at home.
    Handwashing habits in other areas of North America like Canada have also significantly shifted. For example, another recent survey2 for the Dial brand found that the number of Canadians who said they wash their hands more than 10 times a day has more than doubled since the pandemic. And 9 in 10 people surveyed are now washing their hands for the recommended 20 seconds, which is close to double the amount of time pre-pandemic.
     
    The same Dial study also asked respondents to weigh in what they prefer to be prioritized as children return to school. The results show that washing hands more frequently and thoroughly is the overwhelming leader with 42% of the respondents identifying handwashing as the number one priority instruction for children. However, 88% of parents surveyed say they’re either “very concerned” or “somewhat concerned” about their kids’ handwashing practices lapsing when they return to school.
     
    It’s encouraging to see the indication is that American and Canadian consumers are changing their habits to keep their families and communities healthy. But how do we ensure that everyone is adopting the habits properly?
     
    The following  helpful tips from leading health organizations like the Centers for Disease Control and Prevention (CDC), Public Health Agency of Canada and the World Health Organization (WHO):
         
    • First, it’s important to use soap. It may seem simple, but using just water is less effective at removing germs from hands. Soap contains surfactants which help to remove dirt and germs. And if you’re in a location where you don’t have access to water, hand sanitizer can be very helpful as well.
    • Second, people are often so busy and focused on moving on to the next thing, they don’t spend enough time washing their hands. In fact, the CDC and the Public Health Agency of Canada recommends washing your hands for at least 20 seconds—especially after going to the bathroom; before eating; and after nose-blowing, coughing or sneezing. 
    • Finally, ensure you’re washing the entire surface of your hands thoroughly. This includes scrubbing between your fingers, over fingertips, and on the top and bottom of your hands. The process of scrubbing your hands will help to remove bacteria from your hands. 
     
    Our goal at Henkel is to help protect families by amplifying helpful resources and guidelines like these from leading health organizations. Since acquiring Dial in 2004, Henkel has also conducted a number of hygiene-focused, public-education campaigns, many of which are aimed at students.
     
    For example, as part of its ongoing partnership with Big Brothers Big Sisters, the Dial brand debuted its #DialItForward social media campaign in the US to help encourage hand washing and the importance of Global Handwashing Day. Dial Canada has also launched a new marketing initiative called “Dial Step 1” that encourages people to make handwashing their official Step 1. 
     
    We hope that this campaign will help lather up long-term awareness and healthy hygiene habits. These types of collaborations in the personal care product industry can help establish simple habits now that help ultimately achieve hand hygiene for all.  


    Martina Spinatsch
    References
    1. Online survey sponsored by Dial and conducted by Information Resources Inc. in June 2020. It was fielded to 280 respondents. Results were stat tested at the 90% confidence level.

    2. National survey sponsored by Dial and conducted by BMS in May 2020. The conducted sample with 1,000 respondents is representative for the Canadian population and has no limitations  concerning gender, nationality and living in designated provinces The sample size allows valid conclusions on a 99% significanct-level within a deviation of 3.89%. The reported results are all far above these criteria and therefore highly signficant.


    About the Author
    Martina Spinatsch is vice president, beauty care, R&D, Henkel North America.






    Related Searches
    • Surfactants
    • Functional Ingredients
    • Personal Cleansers
    • Actives
    Related Knowledge Center
    • Personal Cleansers
    • Functional Ingredients
    • Actives
    Suggested For You
    Mutha Cracks The Code On Vitamin C Mutha Cracks The Code On Vitamin C
    A Surge in Interest for Supplements & Vitamins A Surge in Interest for Supplements & Vitamins
    Redken Redken's Acidic Range Is 60 Years in the Making
    Nailing It in 2020 Nailing It in 2020
    Three Form Vertical Beauty Alliance Three Form Vertical Beauty Alliance
    Amyris Named a Top Social & Environmental Impact Company Amyris Named a Top Social & Environmental Impact Company
    L L'Oréal Bans Animal Hair in Brushes
    Coming Clean About Clean Beauty Coming Clean About Clean Beauty
    Ashland Launches Antaron ECo Gel Ashland Launches Antaron ECo Gel
    Vantage Expands Range of Jojoba Esters Vantage Expands Range of Jojoba Esters
    Nu Skin Launches ‘Clean’ Formula Line Nu Skin Launches ‘Clean’ Formula Line
    IMCD Appoints Business Group Director IMCD Appoints Business Group Director
    Keys Soulcare Unveils Six More Products Keys Soulcare Unveils Six More Products
    Alba Botanica Taps Surfer as Brand Ambassador Alba Botanica Taps Surfer as Brand Ambassador
    Racial Bias in Retail Racial Bias in Retail

    Related Expert's Opinion

    • Actives | Functional Ingredients | Skin Care
      Start a Skin Care Line with Low Minimums

      Start a Skin Care Line with Low Minimums

      Smaller orders enable brands to capitalize on the hottest ingredients, environmental recommendations and cause-related promotions.
      Gavin Collier, Dynamic Blending 10.11.20

    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Beauty & Social Media Marketing

      Beauty & Social Media Marketing

      It's a new frontier for everyone, says Lisa Hurst of Upshot Agency.
      Lisa Hurst, Upshot Agency 06.14.20

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Surfactants
      Cleaners, Consumers & COVID-19

      Cleaners, Consumers & COVID-19

      Lisa Mabe details what consumers want and how marketers can deliver it.
      Lisa Mabe, Green Purse PR 05.04.20


    • Functional Ingredients | Hair Care | Pigments | Surfactants
      Maintaining Hair Color During the Pandemic

      Maintaining Hair Color During the Pandemic

      There are ways to enhance and extend hair color while stay-at-home orders remain in place, according to Dr. Serkan Aygin.
      Serkan Aygin, MD, Serkan Aylin Clinic 04.20.20

    • Functional Ingredients | Personal Cleansers | Skin Care
      Keep Your Hands Healthy After Washing

      Keep Your Hands Healthy After Washing

      COVID-19 is taking a toll on hands; here's some help from Aprinnova.
      John Toner , Aprinnova 04.13.20

    • Color Cosmetics | Hair Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
      SBA Loans Under the CARES Act

      SBA Loans Under the CARES Act

      Foley & Lardner attorneys explain this small business lifeline.
      Jamie N. Class Frank S. Murray Jr Erin L. Toomey Thomas B. Spillane Leslie A. Pinney Casey K. Fleming Daniel A. Kaplan Sarita R. Olson, Foley & Lardner LLP 04.06.20


    • Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants
      Beauty Gives Back

      Beauty Gives Back

      The Panama Beauty Project's profound impact on the women of Portobelo, Panama and an executive who was there.
      Caren Dres-Hajeski, Acme-Hardesty 03.30.20

    • Actives | Functional Ingredients | Personal Cleansers
      Bell International Expands Sanitizer Production

      Bell International Expands Sanitizer Production

      Expects to manufacture 22 million units in the coming weeks.
      Marisa Plescia, Bell International Laboratories 03.27.20

    • Actives | Functional Ingredients | I&I Marketplace | Surfactants
      Coronavirus & Cleaning

      Coronavirus & Cleaning

      New research suggests renewed focus on restrooms.
      Tom Morrison, Kaivac, Inc. 03.15.20


    • Color Cosmetics | Disinfectants | Fine Fragrance | Hair Care | Laundry Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
      Does Your CSR Program Include In-Kind Donations?

      Does Your CSR Program Include In-Kind Donations?

      Gary C. Smith, president & CEO, NAEIR, explains why it should.
      Gary C. Smith, President/National Association for the Exchange of Industrial Resources 01.20.20

    • Actives | Functional Ingredients | Personal Cleansers | Skin Care
      USDA Certified Organic CBD Products Emerge

      USDA Certified Organic CBD Products Emerge

      Brightfield Group's Virginia Lee explains what it means for consumer product companies.
      Virginia Lee, Brightfield Group 12.12.19

    • Color Cosmetics | Household Cleaning | Laundry Care | Packaging | Packaging | Personal Cleansers | Skin Care
      Seven of the Best Ideas in Beauty Sustainability

      Seven of the Best Ideas in Beauty Sustainability

      Consumers see beyond the cliché when it comes sustainability, according to Echo Brand Design's Jenny Cook.
      Jenny Cook, Strategist at Echo Brand Design 12.09.19


    • Color Cosmetics | Hair Care | Packaging | Packaging | Personal Cleansers | Skin Care
      Stand Out On-Shelf

      Stand Out On-Shelf

      Steve Smith, president of Wizard Labels on what makes for a well-designed label.
      Steve Smith, President, Wizard Labels• 11.11.19

    • Hair Care | Personal Cleansers | Skin Care
      Everything Matters

      Everything Matters

      For beauty brands, a holistic marketing mindset is mandatory.
      Lisa Hurst, Upshot 11.04.19

    • Color Cosmetics | Fine Fragrance | Hair Care | Packaging | Personal Cleansers | Skin Care | Sun Care
      Optimizing Human Flow in the Beauty Industry

      Optimizing Human Flow in the Beauty Industry

      What Harry Selfridge can teach marketers about data and experiential marketing.
      Anthony Coppers, Gradient 09.23.19

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Formulating Liquid Laundry Detergents
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Coming Clean About Clean Beauty
    Breaking News
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    • A Surge in Interest for Supplements & Vitamins
    • Gattefossé Launches Inspiration Collection
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login