Happi TV

Disney & Clorox Team Up

Disney & Clorox Team Up

There's joy to be found in household messes.

06.02.15
Don't cry over spilled milk...or dropped chicken for that matter. Clorox has teamed up with Pixar, a unit of Disney to reach parents through a creative movie integration involving Disney's new Inside Out movie, which is in theaters on June 19. The idea for the collaboration, besides selling more cleaning products, is to show is a unique way to reach parents because where’s there’s mess, there’s emotion. With Clorox, parents can power through the mess to find the joy in their messy moments, according to the company.


The TV ads, animated by Pixar, will debut when Inside Out is released and will reappear in the fall, when Clorox sponsors a sweepstakes for a family trip to San Francisco and a shopping spree at the Disney store. Clorox will pursue 5,000-store retail activation in cleaning aisles nationally around the movie premiere, in addition to a national activation at Sam’s Club in mid-June, according to the company.



Don't cry over spilled milk...or dropped chicken for that matter. Clorox has teamed up with Pixar, a unit of Disney to reach parents through a creative movie integration involving Disney's new Inside Out movie, which is in theaters on June 19. The idea for the collaboration, besides selling more cleaning products, is to show is a unique way to reach parents because where’s there’s mess, there’s emotion. With Clorox, parents can power through the mess to find the joy in their messy moments, according to the company. The TV ads, animated by Pixar, will debut when Inside Out is released and will reappear in the fall, when Clorox sponsors a sweepstakes for a family trip to San Francisco and a shopping spree at the Disney store. Clorox will pursue 5,000-store retail activation in cleaning aisles nationally around the movie premiere, in addition to a national activation at Sam’s Club in mid-June, according to the company. - See more at: http://www.happi.com/contents/view_breaking-news/2015-06-02/disney-clorox-team-up/#sthash.PfqZC34P.dpuf
Related Searches:

Related Happi TV