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Insight into Atelier Versace Collection

Insight into Atelier Versace Collection

EuroItaly's Alessandra Giansanti-Zorlas provides insight into the development of Versace's new fragrance endeavor.

By The Happi Staff11.04.19
Luxury brand Versace last month rolled out the new Atelier Versace collection of perfumes. These six prestige perfumes—Figue Blanche, Jasmin au Soleil, Santal Boisee, Cedrat de Diamante, Eclat de Rose and Vamilla Rouge—are each single ingredient themes. During the Beauty Made in Italy and the Italian Beauty Council (IBC) panel discussion on “Italian Fragrances & The US: The Opportunity for Growth” held at the Italian Trade Commission in New York City on Nov. 1,  Alessandra Giansanti-Zorlas, vice of marketing and public relations at EuroItaly (the Versace license), provided insight into the creation of this new collection, and new endeavor for the luxury brand.
 
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