MAC Cosmetics Debuts Retail Pilot
MAC Cosmetics Debuts Retail Pilot
Queens location in New York City features unique concepts such as custom palettes and a mobile store portal.
The latest creation at MAC Cosmetics is brick and mortar with a twist! New concepts are featured in a retail pilot in the heart of Queens, NY.
The location includes an art studio station equipped with iPads featuring a range of customizable makeup looks that can tried on instantly through AR-powered virtual try-on mirrors, designed for consumers to explore, learn and curate their own wardrobe looks and techniques. Also to better personalize the in-store experience, M·A·C will also be offering new services like Make Your Own Palette and custom foundation.
While in-store, customers can also visit maccosmetics.com and be automatically routed to a mobile store portal where they can book appointments, view artist profiles, save and favorite products, access ratings and reviews and make self-service payments.
Check out this video for a peek at this innovative new retail concept.
